Your responsibility as a marketer
Posted: Mon Dec 23, 2024 6:40 am
What makes or breaks strategy execution and innovation today?
With Strategy = Execution Jacques Pijl has written a publication for existing organizations and start-ups. The author's starting point is that strategy without execution is hot air, and execution without strategy works like a blind mole that wants to survive above ground. You need both strategy and execution, and preferably in an ideal mix and as close together as possible: strategy execution.
The author did not rush into writing this book. For three years, the consultancy firm Turner – Jacques Pijl is the director – interviewed almost sixty directors and managers and reviewed more than three hundred books and articles. In total, almost seventy cases were analyzed. The central question: what makes or breaks strategy execution and innovation today? First answer: 80 percent how-to. Because that is what the author wants: to share a lot of practical knowledge and, hey presto, get started with it.
Strategy Execution is like a Rubik's Magic Cube: comprehensive, no ready-made answer, but a very attractive combination of research, analysis, conceptual modeling and practical experience. It was not without reason that the book was nominated for this year's management book. Five out of five stars.
As a marketer, it is your responsibility to be the hongkong cellphone number antennae of your organization in society. And to advise your management on relevant trends. Corporate social responsibility is such a trend. Read here why this is important to you, and how you can also convey this importance to others within your company.
Marketing professionals have a threefold responsibility : providing sales with leads, informing management, and upholding the organization's responsibility to society and your customers. This responsibility is an extension of fulfilling the promise you make as an organization to your customers and stakeholders.
It is therefore also your responsibility as a marketer to find internal support for corporate social responsibility and socially responsible marketing. Why? Because it is your job to be aware of trends in the market and to look ahead, to know what customers want, and to advise your organization in this. And sustainable entrepreneurship is a trend that will become increasingly important in the coming years, as is evident from the CSR Trend Report 2017 of MVO Nederland .
With Strategy = Execution Jacques Pijl has written a publication for existing organizations and start-ups. The author's starting point is that strategy without execution is hot air, and execution without strategy works like a blind mole that wants to survive above ground. You need both strategy and execution, and preferably in an ideal mix and as close together as possible: strategy execution.
The author did not rush into writing this book. For three years, the consultancy firm Turner – Jacques Pijl is the director – interviewed almost sixty directors and managers and reviewed more than three hundred books and articles. In total, almost seventy cases were analyzed. The central question: what makes or breaks strategy execution and innovation today? First answer: 80 percent how-to. Because that is what the author wants: to share a lot of practical knowledge and, hey presto, get started with it.
Strategy Execution is like a Rubik's Magic Cube: comprehensive, no ready-made answer, but a very attractive combination of research, analysis, conceptual modeling and practical experience. It was not without reason that the book was nominated for this year's management book. Five out of five stars.
As a marketer, it is your responsibility to be the hongkong cellphone number antennae of your organization in society. And to advise your management on relevant trends. Corporate social responsibility is such a trend. Read here why this is important to you, and how you can also convey this importance to others within your company.
Marketing professionals have a threefold responsibility : providing sales with leads, informing management, and upholding the organization's responsibility to society and your customers. This responsibility is an extension of fulfilling the promise you make as an organization to your customers and stakeholders.
It is therefore also your responsibility as a marketer to find internal support for corporate social responsibility and socially responsible marketing. Why? Because it is your job to be aware of trends in the market and to look ahead, to know what customers want, and to advise your organization in this. And sustainable entrepreneurship is a trend that will become increasingly important in the coming years, as is evident from the CSR Trend Report 2017 of MVO Nederland .