Email campaign success analysis
Posted: Sat Feb 22, 2025 7:05 am
No successful email campaign is complete without careful measurement, analysis, and evaluation of your traffic and results. With analysis, you can fine-tune your emailing and optimize its effectiveness.
How do you know if your email campaigns are achieving the desired results? It’s impossible without a thorough email marketing analysis. Setting the right KPIs every time you launch a new email campaign will help you evaluate your success and improve your email marketing over time.
8 important email marketing performance indicators:
Here are some of the most important email malta phone number data marketing performance indicators you should track, as well as ways to calculate them:
1. Return rate
Bounce rate shows the percentage of all emails sent that could not be successfully delivered.
Bounce rate is calculated as: (Total number of undeliverable emails / Number of emails sent) * 100
There are two main reasons for email undeliverability. Destination mailbox failure (overfilled mailbox, etc.) and non-existent destination mailbox . If an email bounces back to you due to a non-existent destination address, you should immediately remove that email address from your list. A high number of emails sent to invalid addresses can give Internet Service Providers (ISPs) a reason to mark your emails as spam .
If there is a temporary problem with an otherwise valid email address, such as a full inbox or an email provider outage, you can try sending emails to these recipients again.
How do you know if your email campaigns are achieving the desired results? It’s impossible without a thorough email marketing analysis. Setting the right KPIs every time you launch a new email campaign will help you evaluate your success and improve your email marketing over time.
8 important email marketing performance indicators:
Here are some of the most important email malta phone number data marketing performance indicators you should track, as well as ways to calculate them:
1. Return rate
Bounce rate shows the percentage of all emails sent that could not be successfully delivered.
Bounce rate is calculated as: (Total number of undeliverable emails / Number of emails sent) * 100
There are two main reasons for email undeliverability. Destination mailbox failure (overfilled mailbox, etc.) and non-existent destination mailbox . If an email bounces back to you due to a non-existent destination address, you should immediately remove that email address from your list. A high number of emails sent to invalid addresses can give Internet Service Providers (ISPs) a reason to mark your emails as spam .
If there is a temporary problem with an otherwise valid email address, such as a full inbox or an email provider outage, you can try sending emails to these recipients again.