Instagram, the definitive guide to features: Stories, Feed, IGTV and Reels
Posted: Sat Feb 22, 2025 7:02 am
It is clear that Instagram users have no difficulty accessing and posting on the social network, proof of this is that in 2018 the application reached 1 billion active users on the platform.
However, for content creators it is not so simple, as this application has long since ceased to be just about posting and commenting on photos.
Today, in addition to Feed , it has stories , IGTV and the newest Reels .
Each of these items brings a different result, so the ideal is to understand the function of each one to use it in the best way.
Instagram Feed
The feed is nothing more than the main page of Instagram , where all the photos that have been posted appear, including those of your company. The difficulty lies in being able to convey what your brand is with images.
There are a lot of resources on the internet that indonesia telegram data how to get more followers or attention on Instagram , but the 3 main ones are:
Hashtags.
Engagement with the public.
Good pictures.
Images will ensure that you stand out, as good aesthetics attract not only customers, but also more interactions for your posts.
Another secret is the texts, because your photos attract attention, but the texts of the publications, the hashtags and the way you transmit the information is what strengthens the bond: brand and customer.
Videos are also great for boosting your page. Instagram allows videos of up to 60 seconds to be published on the feed , however, it is worth noting that most people do not watch long videos or rarely watch videos longer than 10 seconds.
If your strategy involves using this method, always choose the most attractive images and frames in order to keep your audience engaged until the end.
So, to summarize and get the most out of your posts, it is worth highlighting that:
It's important to keep your feed organized and aesthetically consistent.
Take advantage of subtitles to get closer to your customer.
Plan your content to keep your audience engaged and engaged.
Instagram Stories
I bet you also can't resist the pink circle around unread stories at the top of your feed , right?
It is almost involuntary to click to see what the people and pages we follow are posting, so always keep your page in the spotlight with stories posted daily, as this tool practically forces the customer to always check them, as they disappear after 24 hours.
Another advantage of stories is that they are generally more informal, as they allow for jokes, questions and polls, and these interactions are great for building relationships with your customers.
Our top tips are:
Don't overdo it with images. People usually leave after 5 or 7 stories.
Make short videos, no longer than 15 seconds.
Share interesting things from other accounts to build a healthy bond of reciprocity.
Tip: Stories also have an extension known as “highlights”. Highlights, as the name suggests, allow you to highlight stories on your profile for an indefinite period of time, and keep them separate from the others. Use this to your advantage.
IGTV
IGTV is Instagram 's long-form video format .
This feature has been available on the platform since 2018, and allows users to create video clips of up to 10 minutes. Verified accounts and accounts with at least 10,000 followers can add videos of up to 60 minutes.
However, it is worth noting that unlike stories , longer videos generally require a larger and more elaborate production, increasing costs. That is why it is smart to evaluate all the long-form video options before diving into IGTV .
YouTube is currently the leading video platform, with over 2 billion monthly users. If you already create content for YouTube, IGTV could be a great next step, as you will reach an audience that already follows you and is interested in your content.
TIP: Unlike YouTube, IGTV uses a vertical format, so if posted horizontally, they will be smaller or cropped.
Reels
Do you know TikTok? Well, Reels is a kind of Instagram TikTok .
The main function of this feature is to publish creative videos of up to 15 seconds, edited within the application itself.
Many young people and adults around the world are taking advantage of this new feature on Instagram to produce humorous dubbing, challenges, and also appear with different outfits in the blink of an eye.
With Reels you can record a single take or a sequence of clips, you can also add a video from the gallery, include music, filters, and even save the audio from other Reels to make dubbings.
For content creators and businesses, Reels can be used to showcase brand personality and authenticity as they appear in the discovery portion of the app, making them a powerhouse for increasing views and engagement.
If your business invests in content on TikTok, now is a good time to check out Reels , but remember, it's not a good idea to add all of your TikTok content to Reels , because while they are similar apps, they are not the same.
Conclusion
It is worth mentioning that Instagram has been one of the most complete tools for individuals and companies.
The large number of resources it offers allows you to always put your brand and product in the spotlight, in addition to being one of the fastest growing social networks in the world.
Therefore, all available resources, whether on Instagram , Facebook, Google and others, must be studied and analyzed so that you can get the most out of each one.
Having a well-established company with years of experience can help you on the path your business should follow when it comes to managing social media and the resources they offer. So, get in touch with us and let’s work together to achieve great results.
However, for content creators it is not so simple, as this application has long since ceased to be just about posting and commenting on photos.
Today, in addition to Feed , it has stories , IGTV and the newest Reels .
Each of these items brings a different result, so the ideal is to understand the function of each one to use it in the best way.
Instagram Feed
The feed is nothing more than the main page of Instagram , where all the photos that have been posted appear, including those of your company. The difficulty lies in being able to convey what your brand is with images.
There are a lot of resources on the internet that indonesia telegram data how to get more followers or attention on Instagram , but the 3 main ones are:
Hashtags.
Engagement with the public.
Good pictures.
Images will ensure that you stand out, as good aesthetics attract not only customers, but also more interactions for your posts.
Another secret is the texts, because your photos attract attention, but the texts of the publications, the hashtags and the way you transmit the information is what strengthens the bond: brand and customer.
Videos are also great for boosting your page. Instagram allows videos of up to 60 seconds to be published on the feed , however, it is worth noting that most people do not watch long videos or rarely watch videos longer than 10 seconds.
If your strategy involves using this method, always choose the most attractive images and frames in order to keep your audience engaged until the end.
So, to summarize and get the most out of your posts, it is worth highlighting that:
It's important to keep your feed organized and aesthetically consistent.
Take advantage of subtitles to get closer to your customer.
Plan your content to keep your audience engaged and engaged.
Instagram Stories
I bet you also can't resist the pink circle around unread stories at the top of your feed , right?
It is almost involuntary to click to see what the people and pages we follow are posting, so always keep your page in the spotlight with stories posted daily, as this tool practically forces the customer to always check them, as they disappear after 24 hours.
Another advantage of stories is that they are generally more informal, as they allow for jokes, questions and polls, and these interactions are great for building relationships with your customers.
Our top tips are:
Don't overdo it with images. People usually leave after 5 or 7 stories.
Make short videos, no longer than 15 seconds.
Share interesting things from other accounts to build a healthy bond of reciprocity.
Tip: Stories also have an extension known as “highlights”. Highlights, as the name suggests, allow you to highlight stories on your profile for an indefinite period of time, and keep them separate from the others. Use this to your advantage.
IGTV
IGTV is Instagram 's long-form video format .
This feature has been available on the platform since 2018, and allows users to create video clips of up to 10 minutes. Verified accounts and accounts with at least 10,000 followers can add videos of up to 60 minutes.
However, it is worth noting that unlike stories , longer videos generally require a larger and more elaborate production, increasing costs. That is why it is smart to evaluate all the long-form video options before diving into IGTV .
YouTube is currently the leading video platform, with over 2 billion monthly users. If you already create content for YouTube, IGTV could be a great next step, as you will reach an audience that already follows you and is interested in your content.
TIP: Unlike YouTube, IGTV uses a vertical format, so if posted horizontally, they will be smaller or cropped.
Reels
Do you know TikTok? Well, Reels is a kind of Instagram TikTok .
The main function of this feature is to publish creative videos of up to 15 seconds, edited within the application itself.
Many young people and adults around the world are taking advantage of this new feature on Instagram to produce humorous dubbing, challenges, and also appear with different outfits in the blink of an eye.
With Reels you can record a single take or a sequence of clips, you can also add a video from the gallery, include music, filters, and even save the audio from other Reels to make dubbings.
For content creators and businesses, Reels can be used to showcase brand personality and authenticity as they appear in the discovery portion of the app, making them a powerhouse for increasing views and engagement.
If your business invests in content on TikTok, now is a good time to check out Reels , but remember, it's not a good idea to add all of your TikTok content to Reels , because while they are similar apps, they are not the same.
Conclusion
It is worth mentioning that Instagram has been one of the most complete tools for individuals and companies.
The large number of resources it offers allows you to always put your brand and product in the spotlight, in addition to being one of the fastest growing social networks in the world.
Therefore, all available resources, whether on Instagram , Facebook, Google and others, must be studied and analyzed so that you can get the most out of each one.
Having a well-established company with years of experience can help you on the path your business should follow when it comes to managing social media and the resources they offer. So, get in touch with us and let’s work together to achieve great results.