FedEx’s case also offers a great demonstration of how interaction works.

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The first one is the successful case of Korn Ferry. Korn Ferry is an organization that helps other companies manage their people. The business took the advice of repurposing existing content and turned them into interactive pieces.

Then they were able to know their audiences and their different preferences, based on their choices while interacting. The result was: more leads and engagement.

Dell
Another good example is Dell’s strategy. The famous tech company needed south korea cell phone number list a way for people to choose the solutions that better fit their needs. So a digital solution configurator was produced.

The tool shows the impact of a selected product or service on the customer’s environment. In order to use it, people need to fill in some specific details about what they’re looking for.

With those insights into the prospects’ problems, Dell teams were able to follow up and conduct the negotiation process effectively. In this way, marketing and sales integrated more as well.

FedEx


With a strategy based on gamification, now they use dynamic experiences to make shipping easier for their customers. Thereby, they are having more visits and shipments on their website.

discover interactive content
Wrap Up
The world’s changed, so people consume content differently now. Since they value interaction, it’s important to use that methodology to offer what customers are looking for.

Thus, your company can increase conversions and truly engage the audience. That’s why interactive content development is essential nowadays.

You already know the benefits of interactivity. How about learning how to create leads with interactive content?