This year, mobile online sales will account for one-third of all purchases in the US, and by 2023, they are expected to account for 51.4% of all purchases.
The smartphone has become an extension of the user's arm, and therefore, one of their preferred channels for making purchases. According to the study carried out by eMarketer: Smartphones Will Account for More than One-Third of Ecommerce Sales in 2019 , total sales from these devices will reach 203.94 billion dollars.
The percentage of digital advertising investments in mobile has grown since 2015 and this trend continues. According to the aforementioned study, American advertisers will allocate two-thirds of their budget to this area.
Although search and display have also area code malaysia list experienced significant growth, video stands out above them.
The study estimates mobile video advertising investment at $16.41 billion , 45.6% of digital video spending and $19.59 billion on video in general.
This study also states that more than half of smartphone users in the US will make at least one online purchase from their device in 2019.
According to data from Extreme Reach, 44% of digital video impressions in the last quarter of 2018 were played on connected television, a key device if more streaming services are betting on ad-supported services.
Young users are the ones who make the largest number of purchases through apps, compared to older users. According to data from Bizrate Insights , 61% of internet users in the US who use a mobile app to purchase a product or service are between 18 and 34 years old.
This confirms Adobe’s 2019 branded content survey, which states that 29% of US device users aged 18-22 consider the mobile app to be the brand’s primary channel for online sales.