Quote Should Highlight the Positive Outcomes Experienced

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Include a Social Proofincluding Social Proof in Sales Follow-up Emails Has Proven to Be Extremely Influential in Creating Credibility and Trust in Your Business. That’s Why We Highly Recommend Adding a Testimonial Quote From a Current or Previous Customer Who Had Similar Needs to the Prospect. More Importantly, That Particular as a Result of Choosing Your Solution. If You Don’t Have a Testimonial Quote From a Current or Previous Customer, You Can Also Incorporate Impressive Statistics or Facts That Demonstrate Your Product’s Impact in Concrete Terms as an Alternative. For Example, “we’ve Helped Over Companies Improve Their Customer Conversion Rates by on Average.


” When Including Social Proofs, Just Make Sure to Keep the Focus singapore cell phone number on Tangible Benefits Received Rather Than Self-promotion as Shown in the Above Example.provide Options to Connectafter Providing Upfront Value Backed by Social Proof, It’s Time to Offer Your Prospect Options for Taking the Next Step. At This Point, It’s Best to Give Them Autonomy to Choose Their Preferred Form of Communication Moving Forward. For Instance, You Could Say “would You Find It Helpful to Schedule a Quick Call to Discuss Your Needs in More Detail? Or I’m Happy to Provide Product Demos and Pricing Information via Email if You Prefer.


” Along With This, You Can Also Consider Providing Samples, Demos, and Pricing Info to Eliminate Friction From the Buying Process. Remember, the Key is Being Flexible and Working Within the Prospect’s Availability and Preferences. Optimize Your Email With a/b Testingwhen It Comes to Sending Follow-up Emails, You Don’t Have to Stick With a Single Email Style or Format. In Fact, It is Highly Recommended to Try Different Content in Your Follow-ups and See What Works Best.for Example, Create One Version That Focuses on Product Education and One That Emphasizes Product Benefits. Just Remember One Thing – When You’re a/b Testing Different Elements, Make Sure That You’re Only Testing One Element at a Time.