Winning the favor of Internet search engines is an ever-increasing struggle. Google and Co.'s algorithms are constantly improving. The goal is clear. To show Internet users the most relevant content possible. There are hundreds of different parameters that Internet search engines consider when evaluating websites. Moreover, their importance changes slightly over time.
There is currently only one way to outsmart Google's algorithms. By creating truly high-quality and informative content . Of course, there are many other rules that you should follow when optimizing your website for search engines. Let's take a look at the most important rules that are definitely worth following.
Page URL
Recently, it has been believed that the appearance georgia phone number data of a page's URL is not one of the key factors for search engines . However, a short and concise domain name inspires more trust. Nonsense URLs can, on the other hand, make some users feel like they have been redirected to a fraudulent site, for example. People are more likely to click on an obvious domain in the form of, for example: monitorypc.cz/graficke-karty than on an indecipherable cipher. Ultimately, the domain name also helps at least a little with SEO, so tuning the URL of your pages really pays off .
SEO page title
You should have as many individual landing pages as possible. Ideally, enough to cover the maximum number of potential search queries . A customer can search for a Bluetooth keyboard for a tablet on Google, for example. If your e-shop has a page monitorypc.cz/tablet-prislusenstvi-bluetooth-klavesnice, you have a good chance that the search engine will serve this page to customers.
How to optimize your e-shop pages?
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