A Guide to Starting and Running a Successful WordPress Agency
Posted: Sat Feb 22, 2025 4:29 am
As a WordPress freelancer, you may find yourself at a crossroads: while you're happy with the work you do, you feel like you're not fully maximizing your impact or profitability.
If this sounds familiar, it may be time to transform your freelance business into a full-service WordPress agency.
Ready to take your business to the next level? In this guide, we’ll show you how to launch your WordPress agency and scale it for greater success and long-term sustainability.
What is a WordPress agency?
There’s a huge difference between a freelance business and a algeria phone number data WordPress agency. Heck, there’s even a difference between a small WordPress business and a full-service agency.
Here are some differences between the three:
Autonomous Small business WordPress Agency
Team Size 1 person < 10 people > 10 people
Team Dynamics You = You Cover It All You + small team = United family in which everyone collaborates You + team leaders + team members = Everyone has a clear role to play
Services Offered Services: WordPress Sites Services: WordPress Sites
Products: Monthly maintenance
Services + Products: WordPress Sites + Monthly Maintenance + Digital Marketing Services + Coaching + Other Specialized Services
Number of Clients Depending on your ability Depending on your team's capacity A recurring base of high-budget clients + a constant influx of new ones
Earnings potential It depends on the number of hours you work. It depends on the number of hours your team can work. The sky is the limit
Customers come from… Cold contact, response to job advertisements, word of mouth Word of mouth, lead magnets, content marketing Word of mouth, lead magnets, sales funnels, content marketing, PPC ads, remarketing, affiliates, guest blogging and other high-profile press operations
Here’s what you should take away from all this: WordPress agencies have the potential to generate much more revenue than a freelancer or small team could ever generate. However, it’s not always guaranteed.
There’s a lot of work that goes into building a WordPress agency if you want to make money from it, so don’t confuse it with just hiring a higher-performing team. It’s much more than that.
If this sounds familiar, it may be time to transform your freelance business into a full-service WordPress agency.
Ready to take your business to the next level? In this guide, we’ll show you how to launch your WordPress agency and scale it for greater success and long-term sustainability.
What is a WordPress agency?
There’s a huge difference between a freelance business and a algeria phone number data WordPress agency. Heck, there’s even a difference between a small WordPress business and a full-service agency.
Here are some differences between the three:
Autonomous Small business WordPress Agency
Team Size 1 person < 10 people > 10 people
Team Dynamics You = You Cover It All You + small team = United family in which everyone collaborates You + team leaders + team members = Everyone has a clear role to play
Services Offered Services: WordPress Sites Services: WordPress Sites
Products: Monthly maintenance
Services + Products: WordPress Sites + Monthly Maintenance + Digital Marketing Services + Coaching + Other Specialized Services
Number of Clients Depending on your ability Depending on your team's capacity A recurring base of high-budget clients + a constant influx of new ones
Earnings potential It depends on the number of hours you work. It depends on the number of hours your team can work. The sky is the limit
Customers come from… Cold contact, response to job advertisements, word of mouth Word of mouth, lead magnets, content marketing Word of mouth, lead magnets, sales funnels, content marketing, PPC ads, remarketing, affiliates, guest blogging and other high-profile press operations
Here’s what you should take away from all this: WordPress agencies have the potential to generate much more revenue than a freelancer or small team could ever generate. However, it’s not always guaranteed.
There’s a lot of work that goes into building a WordPress agency if you want to make money from it, so don’t confuse it with just hiring a higher-performing team. It’s much more than that.