Influencer Marketing (Focus on Micro-influencers)
Posted: Thu Feb 20, 2025 9:14 am
For most startups, this isn't feasible. You'd need an impossible conversion rate, an outrageous trial-to-customer ratio, and a very high LTV to even attempt to turn a profit. Big tech companies are using their big budgets to buy out smaller competitors.
That's why it's necessary to think about destination platforms that reward small businesses for their creativity and originality.
Organic Search / SEO
Marketing Content
Email Marketing
Social Media
Organic Search / SEO
SEO stands for Search Engine Optimization . In essence, the spirit of SEO is to create content tailored to people’s search terms. You also have to optimize your pages and website for SEO to get organic traffic from Google and other search engines.
68 % of online experiences (PDF) begin with a search. As of afghanistan phone number data August 2019, Google holds a 92.37% global market share of all search traffic . And 57% of B2B marketers point to SEO as their largest lead generation channel.
If your SaaS is primarily B2B , this means that SEO should be the priority to test.
These are the basics of search engine optimization:
Use SEO tools to identify the keywords your potential customers are likely to search for .
Find low competition opportunities among those keywords.
Create pages and articles that target relevant keywords.
Optimize these pages for both your target audience and search engines like Google and its alternatives .
Build relevant links from high authority websites.
Analyze and monitor what works and what doesn't on your site.
It may sound complicated when summarized like this, but with the right tools, most SaaS companies will get the hang of it in no time.
Let’s dive into an example to see how powerful SEO can be for a SaaS product.
That's why it's necessary to think about destination platforms that reward small businesses for their creativity and originality.
Organic Search / SEO
Marketing Content
Email Marketing
Social Media
Organic Search / SEO
SEO stands for Search Engine Optimization . In essence, the spirit of SEO is to create content tailored to people’s search terms. You also have to optimize your pages and website for SEO to get organic traffic from Google and other search engines.
68 % of online experiences (PDF) begin with a search. As of afghanistan phone number data August 2019, Google holds a 92.37% global market share of all search traffic . And 57% of B2B marketers point to SEO as their largest lead generation channel.
If your SaaS is primarily B2B , this means that SEO should be the priority to test.
These are the basics of search engine optimization:
Use SEO tools to identify the keywords your potential customers are likely to search for .
Find low competition opportunities among those keywords.
Create pages and articles that target relevant keywords.
Optimize these pages for both your target audience and search engines like Google and its alternatives .
Build relevant links from high authority websites.
Analyze and monitor what works and what doesn't on your site.
It may sound complicated when summarized like this, but with the right tools, most SaaS companies will get the hang of it in no time.
Let’s dive into an example to see how powerful SEO can be for a SaaS product.