How we increased ROAS by 10x in Meta, in less than a month, without any discounts or changes to the campaigns.
Posted: Mon Dec 23, 2024 5:29 am
We often focus on the structure of campaigns, on creatives, or we think that the only way to obtain profitability is by offering discounts. Do you think that by making all these changes to campaigns you can achieve better results? Spoiler: NO.
What is the secret?
The secret is that a good structure, optimized daily, is more than enough. Most of the time, it is not the advertising campaigns that fail. They will promise you super complex changes and segmentations to attract new audiences, automatic AI campaigns, and they will ask you for thousands of creatives. However, if your website is not perfectly optimized, all your efforts and investment will be in vain.
The reality is much simpler.
Success story
With this client, in the first 15 days of collaboration, we detected architectural industry email list all the barriers on the website that generated friction in the purchasing process. By making small changes, we managed to multiply the profitability of the campaigns in Meta by X10 :
Free Shipping Website-Wide : We are so used to big marketplaces like Amazon or Zalando that paying for shipping seems unthinkable. In this case, the customer was offering “Free shipping on orders over €100”. Since 99% of the products cost more than €100, we decided to cover the shipping costs for the few products that cost less and change the claim to “Free shipping website-wide”, including it in the top banner and on all product pages.
Clear and Concise Information : We live in the era of immediacy; we don't want to read endless texts that don't give us clear answers or, worse, can generate more doubts. We reduce the extensive information on product sheets about shipping and returns, simplifying it to two sentences: "Free shipping within 48 hours" and "Free returns within 14 days of receiving the order."
Size Availability : How many times have we gone to an online store, seen several items we liked but couldn't find our size and ended up abandoning the purchase? We pulled up a report of the best-selling sizes from the last 6 months and sorted the products by size availability: the most available first, followed by the products with the most in-demand sizes, and finally those with the least stock. This prevented customer frustration and increased conversions.
What is the secret?
The secret is that a good structure, optimized daily, is more than enough. Most of the time, it is not the advertising campaigns that fail. They will promise you super complex changes and segmentations to attract new audiences, automatic AI campaigns, and they will ask you for thousands of creatives. However, if your website is not perfectly optimized, all your efforts and investment will be in vain.
The reality is much simpler.
Success story
With this client, in the first 15 days of collaboration, we detected architectural industry email list all the barriers on the website that generated friction in the purchasing process. By making small changes, we managed to multiply the profitability of the campaigns in Meta by X10 :
Free Shipping Website-Wide : We are so used to big marketplaces like Amazon or Zalando that paying for shipping seems unthinkable. In this case, the customer was offering “Free shipping on orders over €100”. Since 99% of the products cost more than €100, we decided to cover the shipping costs for the few products that cost less and change the claim to “Free shipping website-wide”, including it in the top banner and on all product pages.
Clear and Concise Information : We live in the era of immediacy; we don't want to read endless texts that don't give us clear answers or, worse, can generate more doubts. We reduce the extensive information on product sheets about shipping and returns, simplifying it to two sentences: "Free shipping within 48 hours" and "Free returns within 14 days of receiving the order."
Size Availability : How many times have we gone to an online store, seen several items we liked but couldn't find our size and ended up abandoning the purchase? We pulled up a report of the best-selling sizes from the last 6 months and sorted the products by size availability: the most available first, followed by the products with the most in-demand sizes, and finally those with the least stock. This prevented customer frustration and increased conversions.