Designing the best rewards program names
Posted: Wed Feb 19, 2025 3:33 am
As a brand that promises to deliver “beauty from the heart”, One Love Organics is built on ideas of love, beauty, and acceptance and their rewards program is no different! With beautiful pink colors and heart icons, the love club’s explainer page is consistently branded and acts as a cohesive part of the overall brand experience. As customers navigate from product pages to their rewards account, it’s clear that they were made, work, and belong together, delivering a consistent brand message that keeps customers firmly engaged in the shopping experience.
Creative rewards program names–A screenshot from One Love Organics' Love Club rewards program explainer page showing the different ways customers can earn points. They include: place an order (2 points per $1 spent), refer a friend (500 points + your friend gets a $5 coupon), follow us (100 points each showing belarus mobile database Facebook, Instagram, and Twitter icons), and product review (50 points each).
One Love Organics’ Love Club points earning actions.
In addition, One Love Organics’ reward program is easy to remember. With a short, sweet, and simple name, the love club is able to stay top of mind, prompting customers to engage as they interact with other aspects of the brand.
While these naming conventions might seem trivial, they make a huge impact on the overall effectiveness of a brand’s retention strategy, taking them from a mediocre to an exceptional customer rewards experience.
Takeaway: the most creative rewards program names are natural extensions of the whole brand.
Creative rewards program names–A screenshot from One Love Organics' Love Club rewards program explainer page showing the different ways customers can earn points. They include: place an order (2 points per $1 spent), refer a friend (500 points + your friend gets a $5 coupon), follow us (100 points each showing belarus mobile database Facebook, Instagram, and Twitter icons), and product review (50 points each).
One Love Organics’ Love Club points earning actions.
In addition, One Love Organics’ reward program is easy to remember. With a short, sweet, and simple name, the love club is able to stay top of mind, prompting customers to engage as they interact with other aspects of the brand.
While these naming conventions might seem trivial, they make a huge impact on the overall effectiveness of a brand’s retention strategy, taking them from a mediocre to an exceptional customer rewards experience.
Takeaway: the most creative rewards program names are natural extensions of the whole brand.