Create a content theme
Posted: Wed Feb 19, 2025 3:25 am
Using this data, they can better understand consumer needs and optimize live shopping experiences, along with the overall customer journey. As a result, brands can drive innovation in their products and marketing strategies. Some of the tools and platforms that allow you to create your own live shopping experience include Bambuser, Livescale, Emplifi, and others.
Once you decide on the platform, it’s time to think about the type of content you want to present. Here are some ideas to get your creative gears turning:
Exclusive deals and promotions: Offer live shopping participants exclusive discounts and perks they can’t earn through any other medium.
How-to/demos: Show your products in action so buyers see the benefits, features, and outcomes in a dynamic, visual context.
Question-and-answer sessions: Provide bangladesh mobile database expert insights into how buyers can get the most out of your products and troubleshoot any questions that may be keeping an interested buyer from following through on the purchase.
Unveiling of new products: Introduce and make a splash around new product announcements with live events that help build excitement around launch dates.
3. Engage with your audience
What makes live shopping so effective is its ability to foster two-way communication between a brand and its buyers. During live shopping events, address attendees by name, interact with real-time chat and attendee feedback, and allow participants to ask questions. Customers love being heard and appreciated. Live shopping is an opportunity to engage with your audience in an authentic way.
4. Decide on the best timing
Half the battle of hosting successful events is choosing the optimal time. According to McKinsey, the timing of live shows is the most significant barrier to growth in Europe (cited by 29%), the United States (32% of respondents), and Latin America (44%).
If you are unsure of the best timing for your audience, experiment with different days and times to go live. There’s no one-size-fits-all answer to this question, so you’ll need to do some trial and error.
Once you decide on the platform, it’s time to think about the type of content you want to present. Here are some ideas to get your creative gears turning:
Exclusive deals and promotions: Offer live shopping participants exclusive discounts and perks they can’t earn through any other medium.
How-to/demos: Show your products in action so buyers see the benefits, features, and outcomes in a dynamic, visual context.
Question-and-answer sessions: Provide bangladesh mobile database expert insights into how buyers can get the most out of your products and troubleshoot any questions that may be keeping an interested buyer from following through on the purchase.
Unveiling of new products: Introduce and make a splash around new product announcements with live events that help build excitement around launch dates.
3. Engage with your audience
What makes live shopping so effective is its ability to foster two-way communication between a brand and its buyers. During live shopping events, address attendees by name, interact with real-time chat and attendee feedback, and allow participants to ask questions. Customers love being heard and appreciated. Live shopping is an opportunity to engage with your audience in an authentic way.
4. Decide on the best timing
Half the battle of hosting successful events is choosing the optimal time. According to McKinsey, the timing of live shows is the most significant barrier to growth in Europe (cited by 29%), the United States (32% of respondents), and Latin America (44%).
If you are unsure of the best timing for your audience, experiment with different days and times to go live. There’s no one-size-fits-all answer to this question, so you’ll need to do some trial and error.