How do you tackle this? 4 tips & examples!
A strong online identity is therefore essential for healthcare companies. But how do you go about it? Four useful tips and a few practical examples.
Companies that put branding first think about 'how do I come across to my customer?' in everything they communicate online. And they ask the question: how do I want someone to feel when they use my website or app? But before you can start improving, it is important to start monitoring and analyzing. Look at your social channels, your mobile website, your forms as if you were a patient or client and see how you come across. Do you feel addressed? Do you feel helped? What could be improved? Do research among your target group.
Monitor what people say about you and how you respond to it. Do you want to be close to the healthcare customer as a healthcare institution and listen to his wishes? Then make sure you are where he is and talk to him. Not just transmit and talk to your (potential) customers, but talk with them and enter into conversation.
2. Determine your unique 'care language'
Determine how, when and where your unique 'care language' sounds. And then we are talking about a language in image and sound.
Are your customers on Facebook and are hong kong mailing database there critical voices to be heard? Make sure you are there, and in a way that fits the values you want to radiate. This goes beyond showing your logo or putting your vision into words, it is about the tone of voice and knowing your target group. Check whether you come across as you want to come across.
Home care store
An example: many home care institutions have a 'web shop' where patients can buy or rent useful products. Vegro is a good example of this . If you look at the tone of voice in the texts, there are still some opportunities. The texts are now largely focused on the patient's limitation and how such an aid makes life easier.
Very logical, but it 'feels' very different, for example, if the texts are formulated positively and are focused on what someone can do. 'The Goodie belt is a lot easier to hold than regular cutlery', for example, sounds a lot more positive than 'Do you have trouble holding regular cutlery? Try the Goodie belt.'