How to Tailor Subject Lines for Different Audiences

[Rakibul200]

The era of “Dear/Dear [customer name]” is over. Email headers personalized with the recipient's name are actually not as effective as thought. In fact, according to research by Temple's Fox School of Business, emails sent this way are strategically harmful. The research states: “Most consumers are now more careful about their e-mails due to reasons such as cyber security concerns, identity theft, and theft of credit card information; especially against those who come with a title that includes their name.

” Perhaps the most important basis of email marketing chinese overseas america data is the business-customer relationship. Does a buyer trust you? Does the recipient even know who you are? If these questions, which need to be answered when marketing via e-mail, are not taken into consideration, excessive closeness without even getting to know each other can be frightening. Reservations are gained through experience in life. The situation is no different in e-mail.

In this case, you can consider the e-mails coming to your own e-mail box. You're probably getting a lot of emails with your name misspelled. Don't think these are coming to the wrong person; They are sent to you only in the light of false information and meaningless sincerity. Sending emails with false sincerity will bias most subscribers towards you. However, this does not mean that you cannot communicate by personalizing in different ways.