Make good use of negative punctuation

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But the points should not be defined randomly, much less distributed equally for all actions and characteristics.

Activities that have more weight in pushing the lead further down the funnel should receive a higher score, while less important activities should receive lower scores.

This will prevent candidates from being classified as smart only by poland phone number list t he number of positive actions they perform and will prioritize more realistic evaluation criteria.

Punctuation doesn't have to be all positive. It's a good thing that it isn't, by the way. Using negative punctuation is a good practice worth following. Why?

By using negative points, you can more easily maintain the balance we are referring to between the profile and the interest of the leads, as we mentioned before.

For example, let's suppose that the activation threshold is 50 points and a certain lead has shown so much interest that they even exceed that score.

However, the lead in question does not have the right profile, perhaps because he or she is not the decision-maker at the company where he or she works.