Choosing the product/service you will sell
Posted: Tue Feb 18, 2025 3:10 am
For example, Mr. Chába's campaign targets men and women aged 35-50 who are dealing with a long-term relationship problem. The typical user is middle class. They live in a larger city (especially Prague) or commute to a large city for work. They are tech-savvy and have no problem navigating email, the web, or using Skype.
Sample persona
Sample persona – Eva
Choose a product that will meet your goals and at the same time have enough benefits for your customers. We chose a written consultation, because you can provide it remotely - even from the beach - and we overseas chinese in worldwide data know that it has helped dozens of clients resolve a complex partnership crisis.
5. Strategy creation
When preparing your strategy, answer these questions:
Who is the campaign aimed at? Define a specific segment of your target group.
What is my customer's problem and how can I help them solve it with the campaign? Effective campaigns don't sell, they help.
Where will you communicate with users? Choose the appropriate channel. In our case, mailing.
How will you communicate with users? Set the tone of communication.
What product will I sell?
How to make it easier for customers to purchase a product?
Why should customers want it?
What could discourage them from buying?
What else would they like to get?
Based on the answers, you will then prepare a campaign outline and content. First, help users solve some problems – for example, with a downloadable e-book – and only then sell. Thanks to the advice, you will build trust, and thanks to a longer campaign, you have the chance to remove doubts that could prevent users from purchasing your service or product.
6. Software selection
You will need the help of technology. In this case, we chose ActiveCampaign . It allows you to outline the automation scheme in the most clear way, select various conditions, and tag users for segmentation based on actions in the mailing and on the website itself.
7. Content creation
Set the right tone of communication to inspire trust and build rapport. People like to communicate with people, not robots. Prepare emails as if they were written by a real person. This is how an email that a consultant can send in person looks like. During testing, 60% of testers told us that they felt as if Mr. Chába was communicating with them in person, which won their sympathy.
Sample persona
Sample persona – Eva
Choose a product that will meet your goals and at the same time have enough benefits for your customers. We chose a written consultation, because you can provide it remotely - even from the beach - and we overseas chinese in worldwide data know that it has helped dozens of clients resolve a complex partnership crisis.
5. Strategy creation
When preparing your strategy, answer these questions:
Who is the campaign aimed at? Define a specific segment of your target group.
What is my customer's problem and how can I help them solve it with the campaign? Effective campaigns don't sell, they help.
Where will you communicate with users? Choose the appropriate channel. In our case, mailing.
How will you communicate with users? Set the tone of communication.
What product will I sell?
How to make it easier for customers to purchase a product?
Why should customers want it?
What could discourage them from buying?
What else would they like to get?
Based on the answers, you will then prepare a campaign outline and content. First, help users solve some problems – for example, with a downloadable e-book – and only then sell. Thanks to the advice, you will build trust, and thanks to a longer campaign, you have the chance to remove doubts that could prevent users from purchasing your service or product.
6. Software selection
You will need the help of technology. In this case, we chose ActiveCampaign . It allows you to outline the automation scheme in the most clear way, select various conditions, and tag users for segmentation based on actions in the mailing and on the website itself.
7. Content creation
Set the right tone of communication to inspire trust and build rapport. People like to communicate with people, not robots. Prepare emails as if they were written by a real person. This is how an email that a consultant can send in person looks like. During testing, 60% of testers told us that they felt as if Mr. Chába was communicating with them in person, which won their sympathy.