Meta Business Suite and Business Manager are often confused

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Meta offers promotion-related tools including Meta Business Suite and Meta Business Manager.

It is easy to confuse it with Meta Ads Manager because the names are similar, but they have different roles.

item Meta Ads Manager Meta Business Suite Meta Business Manager
overview Create,
manage and analyze Meta ads Manage Facebook and Instagram together Can manage multiple accounts
Main
Applications

　 Create an ad campaign
Advertising
Measurement

　 Schedule your posts
Centralized management of comments and
　 messages
Basic Insight
　 Analysis
Ad account
　 permission management
Page Permission Management
subject Ad Manager
Business Owner
Social Media Manager
manager
Distributor

　 Advertising professional dealing with multiple clients
Key
Features
Creating Ad Sets
Targeting Settings
Performance belarus number data Measurement
A/B testing your ads
Posting schedule
　 management
Comment Reply
DM Management
Simple
　 performance check
Account Permission Management

　 Organize your ad accounts
Centralized billing management
Screen
Features A screen dedicated to creating and editing advertisements Dashboard format for easy post management and insight checking
A simple administration screen that focuses on permission management and settings
Differences between Meta's tools
For more information about Meta Business Suite, please see the following articles: