‘Tis the season to treat yourself: New data shows holiday sales go way beyond gifts
Posted: Mon Feb 17, 2025 5:37 am
It’s the holiday shopping event of the season – but it’s not juuust about holiday shopping anymore.
Our new survey reveals that many Americans are using the deals they find on Black Friday-Cyber Monday (BFCM) weekend to self-gift, too.
Sixty-four percent of people we surveyed said they are at least likely to buy something that they won’t give as a gift. And 13% said their BFCM purchases won’t include any gifts at all!
Some say they’ll use holiday discounts to check items off their personal wish lists and stock up on everyday items. Others have waited all year for BFCM to make that big-ticket purchase at the best price.
We spotted this emerging trend in the latest Shopify-Gallup Holiday Shopping Pulse, a series of surveys designed to uncover valuable insights into U.S. consumers throughout the season. After iceland mobile database our first round in September, we asked 1,771 people in October what they plan to buy during holiday sales, who they plan to buy it for, and what’s driving their purchases.
“Over the years, we’ve watched BFCM transform from a niche weekend for deal-hunters into a full-blown global event,” said Harley Finkelstein, Shopify President. “This is the most lucrative time of the year for many businesses, and it doesn’t matter if customers are shopping for gifts or for themselves—this shopping season is our merchants’ time to shine. The more reasons to shop, the merrier.”
Across the board, every age group in this survey said they’re likely to shop for themselves. More than one in three (34%) shoppers said they’ll use holiday discounts to stock up on everyday products; another 29% said they’ll make a big-ticket purchase they’ve been holding off on in search of the best possible deal.
Our new survey reveals that many Americans are using the deals they find on Black Friday-Cyber Monday (BFCM) weekend to self-gift, too.
Sixty-four percent of people we surveyed said they are at least likely to buy something that they won’t give as a gift. And 13% said their BFCM purchases won’t include any gifts at all!
Some say they’ll use holiday discounts to check items off their personal wish lists and stock up on everyday items. Others have waited all year for BFCM to make that big-ticket purchase at the best price.
We spotted this emerging trend in the latest Shopify-Gallup Holiday Shopping Pulse, a series of surveys designed to uncover valuable insights into U.S. consumers throughout the season. After iceland mobile database our first round in September, we asked 1,771 people in October what they plan to buy during holiday sales, who they plan to buy it for, and what’s driving their purchases.
“Over the years, we’ve watched BFCM transform from a niche weekend for deal-hunters into a full-blown global event,” said Harley Finkelstein, Shopify President. “This is the most lucrative time of the year for many businesses, and it doesn’t matter if customers are shopping for gifts or for themselves—this shopping season is our merchants’ time to shine. The more reasons to shop, the merrier.”
Across the board, every age group in this survey said they’re likely to shop for themselves. More than one in three (34%) shoppers said they’ll use holiday discounts to stock up on everyday products; another 29% said they’ll make a big-ticket purchase they’ve been holding off on in search of the best possible deal.