Step 1. Choosing or creating a video that you want to make interactive
If you want to create a new video, in this step you determine the goal of your video, set the KPIs and choose the right target group. Someone who wants visitors to their website will have to use different interactive elements than someone who wants to entertain their viewers. Mapping your target group is essential. If you want to approach the younger target group, you will have to adapt the video strategy to mobile. It is also possible to make an existing video interactive. To achieve optimal results, it is important that you add the right interactive elements to your video. For this you will need specific software.
The choice of a specific software package largely depends on your budget. The most comprehensive and user-friendly software is HapYak . However, this service will quickly set you back $500 per month. In the Netherlands, you can also choose to get started with Wistia , VixyVideo or BlueBillyWig . YouTube also offers a (free) option to make your videos interactive. However, the options here are limited to simple interactions, such as a link or button. At the beginning of this article, I already indicated that YouTube is not the ideal platform to get started with interactive video. If you really want to achieve results with interactive video, it is best to choose a platform such as the one mentioned earlier.
Step 3. Making your videos interactive
Once you have chosen the right software, honduras mobile number you can start creating interactive videos. Get lots of inspiration and make sure you add no more than three interactive elements per video. If you want to get even more out of your videos, you can adjust your company's video marketing strategy based on the statistics collected. This way, you get the most out of your interactive videos. Note that there is a big difference in the measurability of your KPIs per software package. With Wistia, you can measure video performance much better than via YouTube. Based on collected data, you can immediately sharpen your video strategy.
Step 4. Publishing your video
Please note that if you choose a video platform that you have to pay for, you will also have to host the video via this platform. The interactive video elements will be lost if you host this video on YouTube. For small businesses, hosting via an interactive video platform may be too expensive. Then you can choose to make the video interactive and host it via YouTube. In addition, it is important that when you publish a video, you first test whether all links and buttons work. The last thing you want is a dead link in your video. Also make sure that your video is easy to share. You can do this by putting it on social media, or by adding social buttons to your video.