Banks in a recent study

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And let's see why we are concerned. Evidence of the customer service problem in Fintech Fintechs have grown in Mexico because they have fulfilled a value promise that banks had failed to deliver. Accessibility, simplicity, agility and, above all, a reduction in bureaucracy that many Mexicans, both banked and unbanked, were fed up with. The problem is that Fintechs are beginning to show that the bag may have been too big for them. While the entry into the market of those that arrived better funded helped them to attract a significant number of clients, their operation, and especially, their customer service, is leaving much to be desired.


Customers are beginning to express negative poland whatsapp number data feelings regarding customer service and the ability to respond to customer questions, complaints, and clarifications. BUZZMONITOR study on customer service in Fintech and published by BUZZMONITOR entitled Who has better customer service performance on social networks? Banking vs Fintech, they sampled 63,217 posts, of which 54,764 were user comments and 8,453 were responses from brands. Banks win. Banks have a higher number of public responses compared to Fintechs. In fact, Santander has the best response rate (55%) Bitso does not respond to users and its response rate is the worst among the brands analyzed.