Your own online store versus Wildberries
Posted: Sun Feb 16, 2025 8:56 am
You can hear about making money on Wildberries and Ozon from any iron now. The idea is simple: find or create a product and sell it all over Russia, earn millions. Indeed, marketplaces are trending now. But there is a downside to working on such platforms, especially for those who promote their brand.
Manufacturers ask logical questions:
Is it worth developing your online store in the era of marketplaces?
How not to lose brand identity among hundreds of thousands of sellers on WB?
How to compete not only on price?
How to sell again and grow a loyal customer base? And others.
Let's compare placing products on WB with trading through your own online store, and the answers to these questions will come by themselves.
Let's start with an example from recent negotiations. The owner panama mobile database of a creative textile brand launched an advertising campaign in Yandex Direct to increase sales on Wildberries. Potential buyers click on the ad and get to the cards of his products on WB. Due to external traffic, it is possible to sell more than Wildberries itself can. During the conversation, the entrepreneur is indignant: "Why the hell am I driving traffic to Wildberries at my own expense? I increase their traffic, promote their site. And besides, visitors to my ad calmly buy from other sellers on the same WB! I want to increase the recognition of my brand, not Wildberries!"
Advantages of marketplaces for the seller
Multi-million traffic (395 million visits in July 2023 for WB and 394 million for Ozon).
Wide sales geography: all regions of Russia plus a number of neighboring countries: Belarus, Kazakhstan, Armenia, etc.
Advanced logistics. Delivery in 1-2 days to most cities in Russia.
The platform takes care of customer service: sales, payment acceptance, delivery, fitting, return of goods.
Manufacturers ask logical questions:
Is it worth developing your online store in the era of marketplaces?
How not to lose brand identity among hundreds of thousands of sellers on WB?
How to compete not only on price?
How to sell again and grow a loyal customer base? And others.
Let's compare placing products on WB with trading through your own online store, and the answers to these questions will come by themselves.
Let's start with an example from recent negotiations. The owner panama mobile database of a creative textile brand launched an advertising campaign in Yandex Direct to increase sales on Wildberries. Potential buyers click on the ad and get to the cards of his products on WB. Due to external traffic, it is possible to sell more than Wildberries itself can. During the conversation, the entrepreneur is indignant: "Why the hell am I driving traffic to Wildberries at my own expense? I increase their traffic, promote their site. And besides, visitors to my ad calmly buy from other sellers on the same WB! I want to increase the recognition of my brand, not Wildberries!"
Advantages of marketplaces for the seller
Multi-million traffic (395 million visits in July 2023 for WB and 394 million for Ozon).
Wide sales geography: all regions of Russia plus a number of neighboring countries: Belarus, Kazakhstan, Armenia, etc.
Advanced logistics. Delivery in 1-2 days to most cities in Russia.
The platform takes care of customer service: sales, payment acceptance, delivery, fitting, return of goods.