level? Is your information always linked to one segment?
Posted: Mon Dec 23, 2024 4:59 am
How do you think more from your subscriber's perspective?
The National E-mail Benchmark was presented in early June. The benchmark discusses the importance of segmentation. This technique has the highest positive influence on the ratios of newsletters. Perhaps you think of segmentation as dividing your subscribers into target groups, for example. So that you can actually send an e-mail with information for marketers to marketers.
But what if you can’t clearly divide your subscribers into target groups? Some information is interesting for multiple target groups. Segmentation can take different forms, and personal summaries are certainly one of them. Are you aware of how your organization can segment and at what
Segmentation has the highest positive impact on newsletter engagement rates
What types of personal summaries are there?
We distinguish three different types of home business opportunity seekers personal summaries.
1. Based on manual selection
In this type of personal summary, you make a selection from a set of articles that would otherwise be sent in multiple different newsletters. You can make this selection based on personal data or company data, for example. Based on this data, you select the most relevant topics in one newsletter, which is sent to the recipient. In this way, you reduce the mail pressure and your subscriber only receives relevant articles in his newsletter.
2. Based on profile linking
There are already quite a few organizations that have a preference center or my environment , such as Frankwatching and its Fw+ . With preference centers you can send summaries based on profile links to your subscriber. The subscriber enters his interests and data in the preference center. The subscriber also indicates what is most important to him. Based on the interests and data entered by the subscriber, it is possible to automatically compile a personal summary. What the subscriber has indicated as most important is at the top of the e-mail. Because the subscriber has entered what he finds interesting, you put the subscriber centrally in the e-mails. The greater the number of topics, the better it is to do it automatically.
The National E-mail Benchmark was presented in early June. The benchmark discusses the importance of segmentation. This technique has the highest positive influence on the ratios of newsletters. Perhaps you think of segmentation as dividing your subscribers into target groups, for example. So that you can actually send an e-mail with information for marketers to marketers.
But what if you can’t clearly divide your subscribers into target groups? Some information is interesting for multiple target groups. Segmentation can take different forms, and personal summaries are certainly one of them. Are you aware of how your organization can segment and at what
Segmentation has the highest positive impact on newsletter engagement rates
What types of personal summaries are there?
We distinguish three different types of home business opportunity seekers personal summaries.
1. Based on manual selection
In this type of personal summary, you make a selection from a set of articles that would otherwise be sent in multiple different newsletters. You can make this selection based on personal data or company data, for example. Based on this data, you select the most relevant topics in one newsletter, which is sent to the recipient. In this way, you reduce the mail pressure and your subscriber only receives relevant articles in his newsletter.
2. Based on profile linking
There are already quite a few organizations that have a preference center or my environment , such as Frankwatching and its Fw+ . With preference centers you can send summaries based on profile links to your subscriber. The subscriber enters his interests and data in the preference center. The subscriber also indicates what is most important to him. Based on the interests and data entered by the subscriber, it is possible to automatically compile a personal summary. What the subscriber has indicated as most important is at the top of the e-mail. Because the subscriber has entered what he finds interesting, you put the subscriber centrally in the e-mails. The greater the number of topics, the better it is to do it automatically.