Business Data

The 2 KPIs in this category are: Shared on social media by content type: This KPI analyses what type of content is most shared on social media, helping to identify which formats and topics resonate most with the audience. For example, if video tutorials are the most shared compared to blog articles, it can be said that the audience prefers visual and interactive content. KPIs Source: Wordstream . Sentiment of comments and mentions: Using sentiment analysis tools such as IBM Watson Natural Language Understanding , Lexalytics or Brandwatch help us evaluate the perception of the content to better understand the emotional reactions of the audience.


Here, a predominantly positive sentiment in greece whatsapp number data comments and mentions indicates that the content is well received. 4. Impact and value KPIs: Finally, measuring the financial impact and long-term value of content is what will justify investments in content marketing . Two very important KPIs in this area are: Customer lifetime value (CLV) attributed to content: This KPI calculates the total value that a customer brings throughout their relationship with the company and their relationship with content consumption. it is: How the content has impacted each of these variables is then analyzed using data analysis and marketing tools such as Google Analytics or HubSpot .