Background of the growing interest in data-driven

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The following factors are behind the rise of data-driven thinking:

Diversification of customer behavior
As customer values ​​and behavior become more diverse, it is becoming increasingly difficult to meet customer needs and expectations with measures based on past experience and intuition .

It has become increasingly important to use data to gain a deeper understanding of customer behavior patterns and values ​​and to deliver a personalized approach to each individual customer.

Development of digital technology
The spread of big data and digital tools has made it possible benin number data to collect and analyze massive amounts of data .

Furthermore, advances in cloud technology have made data storage and management more efficient, making it possible to handle large data sets, which also plays a major role in data utilization.

Business benefits of using data
Improved targeting accuracy
Data-based judgments allow decisions to be made based on objective and reliable information, rather than on personal subjectivity or bias, allowing companies to more accurately understand market trends and customer needs and develop strategies .

Furthermore, by analyzing customer profiles based on data and clarifying the characteristics and behavioral patterns of target customers, the accuracy of marketing and sales approaches can be significantly improved .

Optimize business processes
Using data, you can analyze each step of your work in detail to identify bottlenecks and inefficiencies, allowing you to redesign your work flow to make the process run more smoothly.