You’ve probably heard that Artificial Intelligence (AI) is the future of marketing, but most marketers already use it on a daily basis. Artificial Intelligence plays a big role in the field of marketing and technologies called themartech.
Whether you’re a marketer using predictive algorithms to optimize campaign messaging, or a customer service manager using chatbots to answer user questions, AI has become a reality. And even on weekends, the apps you use to stream music, play games, and connect with friends use the power of machine learning to give you a personalized user experience.
1. Search engines
Google has been using an Artificial Intelligence system called ecuador mobile database RankBrain since 2015 to interpret and refine users' complex queries. Using machine learning, RankBrain is able to guess the meaning of words and phrases that Google has never seen before in more familiar sentences with a similar meaning.
2. Programmatic advertising
When you run a programmatic campaign, you’re using computational advertising—a series of algorithms that deliver the right ad at the right time, based on factors like a user’s demographics, past online behavior, and what they’re looking at when the ad appears. Programmatic platforms optimize campaign spend autonomously based on real-time results, and make recommendations when certain ads are more productive than others.
3. Consumer profiling
With consumer profiling, brands use large-scale data analytics to sort their customers into different groups, based on their socio-demographic information, past purchases, offline behavior, and online browsing history. With predictive analytics, brands know when major events occur in consumers’ lives. “Life moments” are when consumers are most likely to change their purchasing habits (moving, having a baby, etc.).