Digital 2023 Report: Latest Data on Russia
Posted: Sun Feb 16, 2025 6:41 am
A fresh report from Digital 2023, which collects data about the Internet from Meltwater, We Are Social, GWI and other giants from the world of media analytics.
By link— a short video and a full presentation (opens with vpn). And here — traditionally, painstakingly collected data from the entire report on the Russian Federation:
People have started spending less time online, by as much as 20 minutes. They write that the jump occurred because of China - Covid restrictions are being lifted, and people are going for walks. The average value year-on-year: 6 hours 57 minutes in 2021, and 6 hours 37 minutes in 2022.
In Russia, this figure is much higher than average: we spend 7 hours 57 minutes on the Internet (we should follow China's example and go outside more often). Of these, 3 hours 40 minutes are spent on mobile devices albania number data and 4 hours 17 minutes on desktops.
73% of Russians use social networks. They spend 2 hours 16 minutes on them, or 28.5% of their total time online. Each user has almost 5 accounts on different platforms.
Russians’ digital habits still lag behind global trends: we still rank last in terms of listening to podcasts, following influencers, and using online medical and financial services.
But with the search for information on brands and their products in social networks , it is in order, 42%, which corresponds to the average values around the world. Also, 27.9% of Russians use social networks in their work, and 39% - as a source of news.
44.7% of Russians were caught on weekly online shopping. Of these, 60% buy from mobile devices. Ozon, Wildberries and Avito were included in the list of the most popular applications for online shopping.
The slides about social networks blocked in the Russian Federation include data on the time of use of mobile applications in Russia and engagement indicators - and the figures are quite normal, which indicates that the Russian audience is still there.
Yandex became the fourth search engine in terms of the amount of web traffic passing through it. And VK was included in the list of favorite social networks. 0.9% of users voted for it, LinkedIn got the same amount.
By link— a short video and a full presentation (opens with vpn). And here — traditionally, painstakingly collected data from the entire report on the Russian Federation:
People have started spending less time online, by as much as 20 minutes. They write that the jump occurred because of China - Covid restrictions are being lifted, and people are going for walks. The average value year-on-year: 6 hours 57 minutes in 2021, and 6 hours 37 minutes in 2022.
In Russia, this figure is much higher than average: we spend 7 hours 57 minutes on the Internet (we should follow China's example and go outside more often). Of these, 3 hours 40 minutes are spent on mobile devices albania number data and 4 hours 17 minutes on desktops.
73% of Russians use social networks. They spend 2 hours 16 minutes on them, or 28.5% of their total time online. Each user has almost 5 accounts on different platforms.
Russians’ digital habits still lag behind global trends: we still rank last in terms of listening to podcasts, following influencers, and using online medical and financial services.
But with the search for information on brands and their products in social networks , it is in order, 42%, which corresponds to the average values around the world. Also, 27.9% of Russians use social networks in their work, and 39% - as a source of news.
44.7% of Russians were caught on weekly online shopping. Of these, 60% buy from mobile devices. Ozon, Wildberries and Avito were included in the list of the most popular applications for online shopping.
The slides about social networks blocked in the Russian Federation include data on the time of use of mobile applications in Russia and engagement indicators - and the figures are quite normal, which indicates that the Russian audience is still there.
Yandex became the fourth search engine in terms of the amount of web traffic passing through it. And VK was included in the list of favorite social networks. 0.9% of users voted for it, LinkedIn got the same amount.