Which starts right from lead generation
Posted: Sun Feb 16, 2025 5:38 am
It is becoming increasingly important to accompany the potential customer with tools, messages, relevant and specific information towards the sale. A path called in marketing "sales funnel" or "conversion funnel" , and continues with lead nourishment (lead nourishment) . In this way you can "talk" to contacts that you know are interested in your products, with a greater possibility of conversion.
Here is an image that simplifies the sales funnel well (image source: Exelab )
Another fundamental reason to do lead generation: if physician data we have no way to directly reach our customers and potential customers it is a problem. Social media is a great tool to create a relationship and maintain it, but that data is not ours and most of the time you have to resort to sponsorships, such as Meta Ads to get results.
Veronica Gentili: free webinar
Another example of lead generation is giving users the opportunity to access free content, simply by filling out a contact collection form.
Companies and professionals often use this strategy, because it allows them to acquire contacts at very low costs.
Here is an image that simplifies the sales funnel well (image source: Exelab )
Another fundamental reason to do lead generation: if physician data we have no way to directly reach our customers and potential customers it is a problem. Social media is a great tool to create a relationship and maintain it, but that data is not ours and most of the time you have to resort to sponsorships, such as Meta Ads to get results.
Veronica Gentili: free webinar
Another example of lead generation is giving users the opportunity to access free content, simply by filling out a contact collection form.
Companies and professionals often use this strategy, because it allows them to acquire contacts at very low costs.