Keyword ranking difference between
Posted: Thu Feb 13, 2025 8:07 am
In this article, I'll go over an audit I conducted for one of my clients to help determine whether the decline in organic traffic we saw was due to poor SEO performance, the arrival of competitors, tracking issues, or a combination of these things.
I will divide it into five different areas of investigation:
Did the keywords we were ranking for in 2015 change drastically in 2017? Did we lose rankings and therefore lose organic traffic?
Top Organic Landing Pages of 2015 – 2017
Are the top organic landing pages currently the australia number data as they were in 2015? Are we missing any pages due to a website redesign?
Metrics on the page
Did something happen to site speed/bounce rate/page views, etc.?
SEMrush/Moz keyword, traffic, and domain authority data
Viewing SEMrush organic traffic cost metrics as well as Moz metrics like domain authority and competitors.
Achievement of goals
Did our conversion numbers stay the same during the traffic drop? Or did conversions decrease with the traffic drop?
By the end of this post, my goal is that you will be able to replicate this audit to determine what is causing your organic traffic decline and how to get back on track.
Let's dive in!
I will divide it into five different areas of investigation:
Did the keywords we were ranking for in 2015 change drastically in 2017? Did we lose rankings and therefore lose organic traffic?
Top Organic Landing Pages of 2015 – 2017
Are the top organic landing pages currently the australia number data as they were in 2015? Are we missing any pages due to a website redesign?
Metrics on the page
Did something happen to site speed/bounce rate/page views, etc.?
SEMrush/Moz keyword, traffic, and domain authority data
Viewing SEMrush organic traffic cost metrics as well as Moz metrics like domain authority and competitors.
Achievement of goals
Did our conversion numbers stay the same during the traffic drop? Or did conversions decrease with the traffic drop?
By the end of this post, my goal is that you will be able to replicate this audit to determine what is causing your organic traffic decline and how to get back on track.
Let's dive in!