Accurately determine the return on your marketing budget
Posted: Mon Dec 23, 2024 4:45 am
Once lead generation is up and running thanks to a results-oriented collaboration between marketing and sales, it is good to evaluate the marketing activities. By gaining insight into the behavior of leads, it becomes easier to determine the return on every marketing euro spent. These insights show exactly how many new leads come from a certain marketing expenditure.
To be able to assess your marketing efforts even more accurately, you should not only look at the number of leads, but also at the number of customers that a channel has generated. For this, a continuous feedback loop between sales and marketing is essential. For example, Facebook can generate a large flow of leads. But if hardly any customers come from these leads, this channel is less effective than you might initially think.
By gaining insight into lead behavior, it becomes easier to determine the return on every marketing euro spent.
To determine the return on your marketing money, it is therefore good to look at the total picture per channel: how many customers has it yielded? How much potential do they have? Does it yield a lasting relationship? This ultimately says much more than just the number of leads.
4. Focus on the most valuable accounts high school coaches email list with account-based marketing
In inbound marketing, the customer is king: he decides to what extent he enters into a relationship with your company. By offering relevant information, you stimulate him to leave contact details. He then receives a certain value judgment via a lead scoring model. Leads with a high score are then followed up by the sales team.
Often the marketing budget is largely used to attract as many potential visitors as possible. Inbound marketing. Although we are big proponents of this approach, this does not mean that you should throw all other marketing strategies out the window. Account based marketing (ABM) also deserves a place in your marketing activities!
With ABM, you focus on the most valuable accounts for your business. By first assessing which customers you want to reach, you can then deploy targeted and individual campaigns. This way, you take matters into your own hands and you can acquire large customers relatively efficiently and quickly.
To be able to assess your marketing efforts even more accurately, you should not only look at the number of leads, but also at the number of customers that a channel has generated. For this, a continuous feedback loop between sales and marketing is essential. For example, Facebook can generate a large flow of leads. But if hardly any customers come from these leads, this channel is less effective than you might initially think.
By gaining insight into lead behavior, it becomes easier to determine the return on every marketing euro spent.
To determine the return on your marketing money, it is therefore good to look at the total picture per channel: how many customers has it yielded? How much potential do they have? Does it yield a lasting relationship? This ultimately says much more than just the number of leads.
4. Focus on the most valuable accounts high school coaches email list with account-based marketing
In inbound marketing, the customer is king: he decides to what extent he enters into a relationship with your company. By offering relevant information, you stimulate him to leave contact details. He then receives a certain value judgment via a lead scoring model. Leads with a high score are then followed up by the sales team.
Often the marketing budget is largely used to attract as many potential visitors as possible. Inbound marketing. Although we are big proponents of this approach, this does not mean that you should throw all other marketing strategies out the window. Account based marketing (ABM) also deserves a place in your marketing activities!
With ABM, you focus on the most valuable accounts for your business. By first assessing which customers you want to reach, you can then deploy targeted and individual campaigns. This way, you take matters into your own hands and you can acquire large customers relatively efficiently and quickly.