What is a marketing mix in practice?
Posted: Thu Feb 13, 2025 6:26 am
It is important to define the target group (based on geographic, demographic and behavioral data) and then prepare an attractive offer. This tool can be defined as a set of methods that make a brand offer more attractive to a potential buyer. The definition of what a marketing mix is was developed in the 20th century by Edmund McCarthy. At that time, the concept referred to offline advertising activities. With the development of technology and the simultaneous popularization of the Internet, individual segments that make up the tool have changed.
This is a natural consequence of technical progress. Currently, the Kenya cell phone number list elements of the marketing mix differ depending on the adopted concept. Therefore, it is necessary to carefully study the various options that are used today by brands in implementing the strategy of promoting their products and services. Marketing Mix Concepts: Examples Traditional and online marketing, despite having many similarities, differ from each other on many levels. First of all, the Internet has made it much easier for users to communicate with individual organizations, as well as easily exchange opinions about products and services with other customers.
The digital age also makes it possible to quickly check out a specific brand - Internet users can view social media profiles, articles in the online press, and obtain information from other sources available on the Internet. Due to these changes, the traditional elements of the marketing mix, called the 4Ps, have undergone significant changes. Adapting to modern trends, brands have begun to use various tools to plan advertising activities. As a result, a number of methods have been developed in response to the development of technology. Below are examples of the marketing mix. The 4P Marketing Mix is a traditional marketing mix concept used by both offline and online brands.
This is a natural consequence of technical progress. Currently, the Kenya cell phone number list elements of the marketing mix differ depending on the adopted concept. Therefore, it is necessary to carefully study the various options that are used today by brands in implementing the strategy of promoting their products and services. Marketing Mix Concepts: Examples Traditional and online marketing, despite having many similarities, differ from each other on many levels. First of all, the Internet has made it much easier for users to communicate with individual organizations, as well as easily exchange opinions about products and services with other customers.
The digital age also makes it possible to quickly check out a specific brand - Internet users can view social media profiles, articles in the online press, and obtain information from other sources available on the Internet. Due to these changes, the traditional elements of the marketing mix, called the 4Ps, have undergone significant changes. Adapting to modern trends, brands have begun to use various tools to plan advertising activities. As a result, a number of methods have been developed in response to the development of technology. Below are examples of the marketing mix. The 4P Marketing Mix is a traditional marketing mix concept used by both offline and online brands.