Example: Kotn reinforces customer trust with a Contact page
Posted: Mon Dec 23, 2024 4:44 am
Kotn is a brand that produces authentic, ethically sourced Egyptian cotton clothing, which it sells through its online store and retail locations across Canada. Kotn builds trust with its often-overlooked “Contact Us” page, allowing customers to access it through their preferred channel and offering all necessary information and guidance on which channel is most suitable, depending on the customer’s question.
An example of Kotn's Contact page and how it builds customer trust with multiple customer support options, including a professional email.
Kotn's Contact page features different contact options to build buyer trust.
What is Kotn doing right with its Contact page?
Use a professional email address to contact customer service.
Provides links to your social networks.
Provides a direct contact method via email canada number list and telephone for your physical and retail stores.
4. Show current customer satisfaction
What the customer asks: Do other customers think the product is as described? Does the company treat its customers fairly?
Business goal: Provide customers with social proof about your brand and its products.
While positive customer testimonials can be helpful, our research found that shoppers value the peace of mind that comes from unbiased reviews from real customers about products and stores.
When considering a purchase on a new website, shoppers want to read reviews on product pages, external sites and marketplaces, and social media before completing the transaction. Specifically, shoppers look for explicit warnings from existing customers, or comments that contradict what a company says on its website.
On social media, buyers can, for example, use a simple mental calculation to determine whether the ratio of Instagram followers to likes makes sense and is real.
It is essential for business owners to understand that community sentiment can make or break a decision to purchase a product. That is why including verified reviews should be an essential part of any online store trust checklist.
Essential
Positive product reviews with an average rating of 70% or higher.
Reviews posted on social media and external sites, such as Facebook, Google or Amazon, with mostly positive comments.
Descriptive reviews on product quality and customer experience.
An active presence on social networks such as Instagram and Facebook.
An example of Kotn's Contact page and how it builds customer trust with multiple customer support options, including a professional email.
Kotn's Contact page features different contact options to build buyer trust.
What is Kotn doing right with its Contact page?
Use a professional email address to contact customer service.
Provides links to your social networks.
Provides a direct contact method via email canada number list and telephone for your physical and retail stores.
4. Show current customer satisfaction
What the customer asks: Do other customers think the product is as described? Does the company treat its customers fairly?
Business goal: Provide customers with social proof about your brand and its products.
While positive customer testimonials can be helpful, our research found that shoppers value the peace of mind that comes from unbiased reviews from real customers about products and stores.
When considering a purchase on a new website, shoppers want to read reviews on product pages, external sites and marketplaces, and social media before completing the transaction. Specifically, shoppers look for explicit warnings from existing customers, or comments that contradict what a company says on its website.
On social media, buyers can, for example, use a simple mental calculation to determine whether the ratio of Instagram followers to likes makes sense and is real.
It is essential for business owners to understand that community sentiment can make or break a decision to purchase a product. That is why including verified reviews should be an essential part of any online store trust checklist.
Essential
Positive product reviews with an average rating of 70% or higher.
Reviews posted on social media and external sites, such as Facebook, Google or Amazon, with mostly positive comments.
Descriptive reviews on product quality and customer experience.
An active presence on social networks such as Instagram and Facebook.