Giving shape to an idea
Posted: Thu Feb 13, 2025 4:45 am
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Creation of audiovisual content
The audiovisual creation process has three very well-defined stages.
They are:
Pre-production.
Production.
Postproduction.
Video marketing strategies - Steps to create a video
1.- Preproduction
Pre-production includes the creative part and the specific planning of each of the recordings we are going to make.
In both cases we must worry about every detail.
A well-done pre-production will save us time, money and inconvenience.
It is a series of steps that begin with an idea.
The idea is created and structured through a creative czech republic phone number list process of searching for insights.
Below we can see two examples of audiovisuals that revolve around the Christmas dinner, but with different insights and treatments.
Youtube video thumbnail
Youtube video thumbnail
Treatment is defined
In this step we ask ourselves how we are going to audiovisually express our idea: shots, lighting, colors, soundtrack, type of editing, etc.
Let us remember that each of these elements communicates; this is what we call audiovisual language.
Your marketing activities in one tool
Try it! →
ADS illustration
Creation of audiovisual content
The audiovisual creation process has three very well-defined stages.
They are:
Pre-production.
Production.
Postproduction.
Video marketing strategies - Steps to create a video
1.- Preproduction
Pre-production includes the creative part and the specific planning of each of the recordings we are going to make.
In both cases we must worry about every detail.
A well-done pre-production will save us time, money and inconvenience.
It is a series of steps that begin with an idea.
The idea is created and structured through a creative czech republic phone number list process of searching for insights.
Below we can see two examples of audiovisuals that revolve around the Christmas dinner, but with different insights and treatments.
Youtube video thumbnail
Youtube video thumbnail
Treatment is defined
In this step we ask ourselves how we are going to audiovisually express our idea: shots, lighting, colors, soundtrack, type of editing, etc.
Let us remember that each of these elements communicates; this is what we call audiovisual language.