Our campaign is now ready
Posted: Thu Feb 13, 2025 4:00 am
In the next step you will have to complete the information regarding your business, bank details and taxes, accept and confirm.
If all the data entered and the verifications are correct, Amazon will redirect you to your main professional seller account dashboard.
2.- Inventory management
One step we should not forget is to upload our products before creating an ad.
To do this, in the top navigation bar, go to "inventory" and select inventory management.
We upload the image, product features, details and accept.
Amazon Advertising - Inventory Management
3.- Creating our campaign
Now you must go to the “advertising” tab, located in the Amazon sales tutor and click on the yellow button “start”.
Amazon Advertising - Campaign Creation
4.- Budget, duration and segmentation of your campaign
In the next step we will find this screen:
Advertising on Amazon - Budget, duration and targeting
Enter the name of your campaign, remember to write a name that allows you to quickly identify which products you are promoting.
In the next step, select the daily budget (remember that the cayman islands phone number list minimum is €1 per day) and the start and end dates.
Amazon provides us with two types of segmentation:
Automatic segmentation : Amazon will automatically decide how to display your ads considering the search terms most used by users for products similar to yours.
Manual targeting : In this case, you decide which keywords you want your ad to be displayed for.
5.- Creating your ad group
We are now on the second step, simple right?
If you run campaigns on Facebook Ads, the structure is very similar to advertising campaigns on Amazon.
A campaign is made up of one or more ad groups, which in turn contain different products.
Amazon Advertising - Ad Group
Select the products you want to display in this campaign and the default bid, which is the maximum amount you are willing to pay for each click that users make on your ads.
To establish a real average, Amazon gives you the option to see the average of the winning bids by category, this way, you will have an idea of what the maximum amount is and adapt your bid.
If in the previous step you selected manual segmentation, you will need to choose the keywords.
Amazon provides you with a list of products that it considers interesting for you, but you can also set your own.
Keyword Magic Tool
The largest database on the market
Write your keyword here
Try it! →
ADS illustration
6.-
If you have followed all the steps correctly, a message will appear stating that your campaign has been successfully created and you will be able to view it in the Amazon campaign manager.
Amazon Advertising - Campaign Completed
Please note that sponsored brands and stores ads will be subject to review within a maximum of 72 hours before they are published and launched.
We have already created our first campaign on Amazon!
Furthermore, as with any advertising platform, it is essential that we monitor the statistics and data generated by our ads.
From the "reports" tab on the main bar, we can understand how our ads are performing and draw conclusions from the different KPIs that the platform shows us.
Conclusions
Welcome to Amazon!
Now your products and brand will be reaching the right people and you will be building a consolidated relationship with users.
Take advantage of all the potential that Bezos' platform has to have a presence for as little as one euro a day, combining the advertising strategy with other platforms.
If all the data entered and the verifications are correct, Amazon will redirect you to your main professional seller account dashboard.
2.- Inventory management
One step we should not forget is to upload our products before creating an ad.
To do this, in the top navigation bar, go to "inventory" and select inventory management.
We upload the image, product features, details and accept.
Amazon Advertising - Inventory Management
3.- Creating our campaign
Now you must go to the “advertising” tab, located in the Amazon sales tutor and click on the yellow button “start”.
Amazon Advertising - Campaign Creation
4.- Budget, duration and segmentation of your campaign
In the next step we will find this screen:
Advertising on Amazon - Budget, duration and targeting
Enter the name of your campaign, remember to write a name that allows you to quickly identify which products you are promoting.
In the next step, select the daily budget (remember that the cayman islands phone number list minimum is €1 per day) and the start and end dates.
Amazon provides us with two types of segmentation:
Automatic segmentation : Amazon will automatically decide how to display your ads considering the search terms most used by users for products similar to yours.
Manual targeting : In this case, you decide which keywords you want your ad to be displayed for.
5.- Creating your ad group
We are now on the second step, simple right?
If you run campaigns on Facebook Ads, the structure is very similar to advertising campaigns on Amazon.
A campaign is made up of one or more ad groups, which in turn contain different products.
Amazon Advertising - Ad Group
Select the products you want to display in this campaign and the default bid, which is the maximum amount you are willing to pay for each click that users make on your ads.
To establish a real average, Amazon gives you the option to see the average of the winning bids by category, this way, you will have an idea of what the maximum amount is and adapt your bid.
If in the previous step you selected manual segmentation, you will need to choose the keywords.
Amazon provides you with a list of products that it considers interesting for you, but you can also set your own.
Keyword Magic Tool
The largest database on the market
Write your keyword here
Try it! →
ADS illustration
6.-
If you have followed all the steps correctly, a message will appear stating that your campaign has been successfully created and you will be able to view it in the Amazon campaign manager.
Amazon Advertising - Campaign Completed
Please note that sponsored brands and stores ads will be subject to review within a maximum of 72 hours before they are published and launched.
We have already created our first campaign on Amazon!
Furthermore, as with any advertising platform, it is essential that we monitor the statistics and data generated by our ads.
From the "reports" tab on the main bar, we can understand how our ads are performing and draw conclusions from the different KPIs that the platform shows us.
Conclusions
Welcome to Amazon!
Now your products and brand will be reaching the right people and you will be building a consolidated relationship with users.
Take advantage of all the potential that Bezos' platform has to have a presence for as little as one euro a day, combining the advertising strategy with other platforms.