Instagram Ads - Estrella Damm Ad
Posted: Wed Feb 12, 2025 8:46 am
Impressions.
CPM (cost per thousand).
Frequency.
CTR (link).
Clicks (link).
CPC (cost per click).
Amount spent.
Best practices in Instagram Ads
Now that you know the technical side of advertising on this social network, it's time for you to get a better ROI by taking into account the best practices to create impactful ads and thus get the results you expect.
Show your brand's personality
Whether it's the tone of the text, an emotional video, a funny image, whatever you post, make sure it bears your brand's imprint and, above all, make the people who receive it feel something.
Remember that people use Instagram not to watch a boring corporate ad, but to be entertained, amused, or amazed.
In the Estrella Damm advertisement, the brand echoes its sustainability values and initiatives, such as the guide they have created to love and preserve the unique nature and culture of the Mediterranean.
Know your audience
Before creating any ad, you need to know your audience very well, what they like most, where they are located, how they search for information online, etc.
The more you know about your target audience, the better optimized your ads will be.
A prior analysis of your target audience will help you know what singapore phone number list they want and need, as well as their values, so you can then create your ads.
Use hashtags
Don't treat hashtags as if they are nothing.
Conduct user research to find out which hashtags your audience is most likely to search for.
Instagram Ads - Starbucks Ad
Use hashtags that are relevant to your industry and audience.
Test your ad images and copy
It is essential that you create several versions of your ad, with different images and texts and even changing just the call to action button.
Put them all into circulation to see which one works best.
Sometimes a small detail, such as a different phrase or call to action, can bring you very different results.
CPM (cost per thousand).
Frequency.
CTR (link).
Clicks (link).
CPC (cost per click).
Amount spent.
Best practices in Instagram Ads
Now that you know the technical side of advertising on this social network, it's time for you to get a better ROI by taking into account the best practices to create impactful ads and thus get the results you expect.
Show your brand's personality
Whether it's the tone of the text, an emotional video, a funny image, whatever you post, make sure it bears your brand's imprint and, above all, make the people who receive it feel something.
Remember that people use Instagram not to watch a boring corporate ad, but to be entertained, amused, or amazed.
In the Estrella Damm advertisement, the brand echoes its sustainability values and initiatives, such as the guide they have created to love and preserve the unique nature and culture of the Mediterranean.
Know your audience
Before creating any ad, you need to know your audience very well, what they like most, where they are located, how they search for information online, etc.
The more you know about your target audience, the better optimized your ads will be.
A prior analysis of your target audience will help you know what singapore phone number list they want and need, as well as their values, so you can then create your ads.
Use hashtags
Don't treat hashtags as if they are nothing.
Conduct user research to find out which hashtags your audience is most likely to search for.
Instagram Ads - Starbucks Ad
Use hashtags that are relevant to your industry and audience.
Test your ad images and copy
It is essential that you create several versions of your ad, with different images and texts and even changing just the call to action button.
Put them all into circulation to see which one works best.
Sometimes a small detail, such as a different phrase or call to action, can bring you very different results.