PPC Campaigns - AMP Error List
Posted: Wed Feb 12, 2025 8:41 am
Copy specific for mobile ads
3.- Become “Mobile Friendly” using AMP for Google Ads
To improve your mobile PPC performance, you need to ensure your ads provide a fast, predictable, and seamless user experience.
A great way to make your website mobile-friendly is to implement AMP on your site.
Previously used primarily by publishers, it is now also an option for e-commerce and advertising.
Since fall 2017, advertisers can implement AMP on their Google Ads landing pages, making them faster.
Creating AMP pages for your ad campaigns can have a positive impact on conversion rates, time on page, bounce rates, and more.
However, since the AMP format involves code restrictions and the use of custom tags, AMP errors are quite common.
To uncover the most common AMP errors and help site owners and webmasters prioritize their efforts, SEMrush has conducted some research. With the help of our site audit tool, we checked and analyzed the sites of 300 major publishers across 8 countries.
The data we collected helped us create a list of the top 10 AMP mistakes to avoid .
PPC Campaigns - AMP Errors Infographic
With the Site Audit tool, you can get a list of errors for each of your pages, along with descriptions and suggestions for fixing them.
The tool detects various AMP-related issues, including HTML errors, layout issues, and templating errors.
Use market audiences for search
These audiences are designed to help advertisers focus on driving conversions from similar shoppers.
In-market audiences can help you improve remarketing performance and reach consumers who are close to closing a sale.
Now, market audiences can be used not only as a targeting option poland phone number list for display campaigns, but also as strong modifiers for search campaigns.
In 2018, Google launched many new market segments giving access to this functionality to a large number of advertisers.
You can find the full list of available segments here .
The best tactic to employ with in-market audiences is to up the ante for searches in those segments: they will potentially be more interested in your product or service.
Summary of how to make your AdWords campaign a success
A quality account in 2019, according to Google, is a "self-driving" account, meaning the more options delegated to AdWords, the better.
However, even if Google is now able to decide on its own which banner size best fits a particular website, it is still your duty to provide catchy and attractive texts, suitable images and appropriate keywords.
3.- Become “Mobile Friendly” using AMP for Google Ads
To improve your mobile PPC performance, you need to ensure your ads provide a fast, predictable, and seamless user experience.
A great way to make your website mobile-friendly is to implement AMP on your site.
Previously used primarily by publishers, it is now also an option for e-commerce and advertising.
Since fall 2017, advertisers can implement AMP on their Google Ads landing pages, making them faster.
Creating AMP pages for your ad campaigns can have a positive impact on conversion rates, time on page, bounce rates, and more.
However, since the AMP format involves code restrictions and the use of custom tags, AMP errors are quite common.
To uncover the most common AMP errors and help site owners and webmasters prioritize their efforts, SEMrush has conducted some research. With the help of our site audit tool, we checked and analyzed the sites of 300 major publishers across 8 countries.
The data we collected helped us create a list of the top 10 AMP mistakes to avoid .
PPC Campaigns - AMP Errors Infographic
With the Site Audit tool, you can get a list of errors for each of your pages, along with descriptions and suggestions for fixing them.
The tool detects various AMP-related issues, including HTML errors, layout issues, and templating errors.
Use market audiences for search
These audiences are designed to help advertisers focus on driving conversions from similar shoppers.
In-market audiences can help you improve remarketing performance and reach consumers who are close to closing a sale.
Now, market audiences can be used not only as a targeting option poland phone number list for display campaigns, but also as strong modifiers for search campaigns.
In 2018, Google launched many new market segments giving access to this functionality to a large number of advertisers.
You can find the full list of available segments here .
The best tactic to employ with in-market audiences is to up the ante for searches in those segments: they will potentially be more interested in your product or service.
Summary of how to make your AdWords campaign a success
A quality account in 2019, according to Google, is a "self-driving" account, meaning the more options delegated to AdWords, the better.
However, even if Google is now able to decide on its own which banner size best fits a particular website, it is still your duty to provide catchy and attractive texts, suitable images and appropriate keywords.