ActiveCampaign is praised as a cost-effective tool for managing marketing automation, sales automation and CRM content.

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Bappy11
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Joined: Sun Dec 22, 2024 9:30 am

ActiveCampaign is praised as a cost-effective tool for managing marketing automation, sales automation and CRM content.

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So before you decide on MailChimp, it's worth taking a look at other newsletter marketing tools and thinking carefully about which one is right for your business needs. It's best to first get an overview of the best MailChimp alternatives for sending newsletters in order to have a good basis for your decision.

We want to help you with this and for this article we have analyzed 330 email marketing tools on Capterra to introduce you to seven of the most popular MailChimp alternatives.

selection criteria
We selected the MailChimp alternatives based on the following criteria:

Comparable prices: The prices of the selected products should be comparable to those of MailChimp.
Availability of MailChimp's core features: Products should include the core MailChimp features: workflow creation, event-triggered emails, A/B testing, and drip campaigns.
Special offers for small businesses: Manufacturers should offer at least one product version tailored to the needs of small and medium-sized enterprises (SMEs).
At least 20 published user reviews on Capterra in the last two years: This ensures that there are enough reviews available to analyze the advantages and disadvantages of the products.
High recommendation rate: On average, the probability with which users recommend the product should be at least 4 out of 5.
High feature rating: The features of the selected products should have received a minimum rating of 4.2 out of 5 on Capterra.
The products are listed in alphabetical order.

A table with 7 MailChimp alternatives

If you are looking for an email marketing automation solution that is similar to MailChimp in terms of features and pricing, the following tools might be of interest to you:
The 7 Top Rated MailChimp Alternatives
ActiveCampaign : Email Marketing, Marketing Automation and CRM
The ActiveCampaign logo
Recommendation rate: 4.0 out of 5
Functional rating: 4.3 out of 5
Reviews: Over 340
ActiveCampaign is an email marketing, marketing automation and sales automation tool specifically aimed at SMEs. The email marketing version ActiveCampaign Lite allows you to create segmented contact lists, set up trigger-based email campaigns and autoresponder campaigns (for example for registrations and order confirmations) and visualize leads in the sales funnel.

ActiveCampaign offers numerous options for designing email campaigns, including autoresponders, A/B split testing, RSS, and event-based campaigns, to meet both B2B and B2C business needs.

Advantages Disadvantages
In the


Capterra user reviews

Some


users
find the product interface somewhat outdated compared to france telegram data some other products.

ActiveCampaign's numerous customization options are also highlighted positively. For example, ActiveCampaign's platform and email campaigns can be designed according to your own wishes. Some reviewers find ActiveCampaign's customer support slow to respond.
How much does ActiveCampaign cost?
ActiveCampaign is available in four different pricing options: Lite, Plus, Professional, and Enterprise. Prices start at $9 per month for up to three users.
Email automation tool ActiveCampaign
Email Workflow Designer in ActiveCampaign (

source )
Campaign Monitor : Email marketing tool with visual interface
The Campaign Monitor logo
Recommendation rate: 4.1 out of 5
Functional rating: 4.2 out of 5
Reviews: Over 380
Campaign Monitor is a cloud-based email marketing solution for businesses of all sizes. Email workflows can be created using the drag-and-drop interface, customer lists can be segmented for targeted email campaigns, and customer journeys can be tracked in a dashboard.

The visualizing email marketing tool focuses on user-friendliness: most functions can be controlled via drag and drop.

Advantages Disadvantages

Capterra reviewer
* find the comprehensive reporting features helpful for campaign-related decisions.

While users appreciate Campaign Monitor's visual elements, some find that it takes a while to get used to the templates.
The campaign creation tool is perceived as intuitive and efficient. Compared to other products on this list, some people find the tool relatively expensive.
How much does Campaign Monitor cost?
Campaign Monitor is available in three pricing tiers: Basic, Unlimited and Premier, starting at $9 per month for up to 2,500 emails.
Screenshot of email automation tool Campaign Monitor
Campaign reports in Campaign Monitor (

source )
ConvertKit : Email marketing tool for online products and services
ConvertKit logo
Recommendation rate: 4.5 out of 5
Functional rating: 4.6 out of 5
Reviews: 70+
ConvertKit is an email marketing solution for companies that sell their products and services online. You can create opt-in forms, design email workflows and analyze the pool of recipients or subscribers in a dashboard.

ConvertKit is specifically tailored to the needs of eCommerce businesses and online content creators. Aside from that, it has the highest feature and recommendation ratings of the products on this list.

Advantages Disadvantages

Capterra reviewer
Users find the website design features and subscription-based marketing automation helpful in marketing products and services online.

Given the variety of features and visual elements, it may take a while to get familiar with all of the functions.
According to reviews, the campaign design tool is user-friendly and intuitive. Although users appreciate the easy-to-use email templates, they would like to see more choices here.
How much does ConvertKit cost?
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