The third thing you can look at are word combinations.
Posted: Wed Feb 12, 2025 5:32 am
They were obviously very confident in that ranking, because it said, "The people above me paid. The people below me aren't as good as me. Hire me for your SEO." I'm like, "That's a good meta description." So what can you do specifically to bring that brand voice and your personality into those titles, into those meta descriptions, and test it with ads first and see what resonates with your audience. Don't just think about clickthrough rates for those ads.
Make sure you're thinking about conversion rates. If your sales cycle is really long, make sure the leads you're getting are good ones, because what you don't want to have is an ad that people click on like crazy, they convert like crazy, and then the customers become a complete trash fire. You really want to make sure you're driving valuable business thro usa number data ugh this kind of testing. So this could be a long-term piece for you.
3. Word collection
So if you're not very familiar with AdWords, you might not be familiar with the idea of broad match modifiers. So in AdWords we have broad phrases that you can search for, for example recipes, and then anything related to the word "recipe" will show up. But you can put a phrase in quotes. You can say "chili recipes." Then if they say, "I like a chili recipe," it will come up.
If it says “chili crockpot recipes,” it won’t come up. Now if you have +chili +recipes, anything with the phrase “chili recipes” will come up, which can be really useful. If you have a lot of different keyword combinations and you don’t have time for that, you can use the broad match modifier to get a lot of them. But then you have to have a good negative keyword list, talk to me as an AdWords person for a second.
Make sure you're thinking about conversion rates. If your sales cycle is really long, make sure the leads you're getting are good ones, because what you don't want to have is an ad that people click on like crazy, they convert like crazy, and then the customers become a complete trash fire. You really want to make sure you're driving valuable business thro usa number data ugh this kind of testing. So this could be a long-term piece for you.
3. Word collection
So if you're not very familiar with AdWords, you might not be familiar with the idea of broad match modifiers. So in AdWords we have broad phrases that you can search for, for example recipes, and then anything related to the word "recipe" will show up. But you can put a phrase in quotes. You can say "chili recipes." Then if they say, "I like a chili recipe," it will come up.
If it says “chili crockpot recipes,” it won’t come up. Now if you have +chili +recipes, anything with the phrase “chili recipes” will come up, which can be really useful. If you have a lot of different keyword combinations and you don’t have time for that, you can use the broad match modifier to get a lot of them. But then you have to have a good negative keyword list, talk to me as an AdWords person for a second.