Business Data

This allows you to gather feedback regarding the content, design, and how the email looks on different email apps before sending it out.For your testing and overall email strategy to be meaningful, you also need to define your key metrics. That way you can objectively measure the success of your emails and make an informed decision whether your email strategy needs to be reviewed, possibly changed, and in the future, increase its likelihood of success.If you’re using an email marketing tool for sending out your emails, many of these metrics might be readily available in its built-in analytics.

Here is a quick overview of the essential metrics it’s good to denmark whatsapp data keep an eye on and the insights hidden behind them.Open Rate – indicates the percentage of recipients who opened your email campaign. Generally, a high open rate prompts that your subject line is relevant and interesting to your audience. It also hints that you have sent out your email at a convenient time for your recipients.Delivery Rate – this metric shows the percentage of emails that were delivered to your subscribers successfully. If this rate is low, it could indicate a problem with some factors influencing it, such as the email infrastructure, domain and sender reputation, and more.

Click Rate (CTR) – a quite important metric that can reveal if your content is meaningful, relevant, and useful to your audience. It’s the percentage of recipients who click on links in your email.Bounce Rate – measures the percentage of emails that were not delivered. The reasons could be various – your email list quality, an issue with your content, a typo in the email address, and many others. In our article about email bounce rate, you can learn more details about this metric, how it affects your business, and how to reduce it.