Be careful with the use of images and text
Posted: Wed Feb 12, 2025 4:35 am
Meaningful link text : When including links in texts, avoid using generic terms such as “click here”. Prefer descriptive texts, such as “Go to our site” or “See more offers”, which offer a more fluid and accessible reading experience.
Avoid broken links – Always test links inserted in your email before sending it. Broken links can harm brand credibility and cause frustration for users.
6. Test on different platforms and email clients
One of the biggest challenges when creating HTML emails is ensuring that they display correctly in all email clients.
Each platform may render HTML code differently, so an email that works perfectly in Gmail may not display correctly in Outlook .
Testing Tools – Use tools like Litmus dubai cell phone number list or Email on Acid to test how your email will display on different providers. These tools simulate the display on various devices and email clients.
A/B Testing – Performing A/B testing allows you to identify which version of your email drives the most engagement and conversions. This generally optimizes your strategy over time.
Although images can make your email more visually appealing, it is essential to find a balance between the use of text and images. Many email clients automatically block images from loading for security reasons.
Avoid broken links – Always test links inserted in your email before sending it. Broken links can harm brand credibility and cause frustration for users.
6. Test on different platforms and email clients
One of the biggest challenges when creating HTML emails is ensuring that they display correctly in all email clients.
Each platform may render HTML code differently, so an email that works perfectly in Gmail may not display correctly in Outlook .
Testing Tools – Use tools like Litmus dubai cell phone number list or Email on Acid to test how your email will display on different providers. These tools simulate the display on various devices and email clients.
A/B Testing – Performing A/B testing allows you to identify which version of your email drives the most engagement and conversions. This generally optimizes your strategy over time.
Although images can make your email more visually appealing, it is essential to find a balance between the use of text and images. Many email clients automatically block images from loading for security reasons.