Sugarman worked with the CIA – in Germany
Unlike Gary Halbert, Joseph Sugarman sold "real" products and not just info products.
Sugarman marketed and sold BluBlocker - sunglasses that protect against blue light. He bought BluBlocker when it went bankrupt and turned it into an internationally known company. The glasses even made it into the cult film "The Hangover".
He also successfully sold chess computers, calculators and LCD wristwatches.
Guess how his career in copywriting began: He sold Austrian ski lifts.
PS
There is a reason for this penchant for gadgets and electrical devices: he studied electrical engineering, was hired by the US Army and stationed in Germany - there he worked in the secret service department in cooperation with the CIA.
5) David Ogilvy
– The real "Mad Man" of copywriting
copywriter David Ogilvy
~ David Ogilvy (1911-1999)
“When I write an advertisement, I don't want you to tell me you think it's 'creative.' I want you to find it so interesting that you buy the product.”
There are 2 things that are said about Ogilvy:
He is the father of indonesia phone number list modern advertising and an advertising genius.
In 1948 he founded his advertising agency – Ogilvy&Mather.
Actually nothing special.
But at that point, he had not yet written a single advertisement.
And just 3 years later, he was the most famous copywriter in the world and his agency was among the top 10 worldwide.
Incidentally, David Ogilvy served as inspiration for the series "Mad Men".
It's tempting to write creative texts and show the rest of the world how clever you are.
And this is exactly the mistake that too many bloggers , copywriters and authors make.
They put creativity before clarity, but Ogilvy says exactly the opposite.
Advertising doesn't have to be creative - it has to sell.
First and foremost, your text must sell - it should also entertain, amuse and amuse, but only secondarily.
If one wanted to write down all of David Ogilvy's wisdom, one would have to write entire books and novels .