Use strong words when writing headlines
Posted: Tue Feb 11, 2025 10:31 am
Must create a sense of urgency
Urgency can help improve click-through rates because people feel like time is running out. We can use our generic headlines to write better, more urgent versions:
Clogged sink? Check out these strategic fixes before the flood
Sick Dog? Don't Wait to Take Him to the Vet. Here's Why
Snakes in the yard? Learn how to identify dangerous species
Each of them hits a pain point. No one wants a flooded kitchen, a critically ill dog, or a potentially poisonous snake in the yard.
Must be U seful
You can look at the examples I’ve provided to see how I’ve integrated usefulness into each one. These headlines promise to help the reader solve a problem, make a decision, or protect their families.
If you have nothing to say, you might be writing bad content.
2. State the obvious: Write simple and easy-to-understand headlines
Write simple and understandable headlines
When people read your headline, think of it as planting a seed in their mind. Hopefully, it will grow into a full-fledged plant as your article or other content develops, but for now, you're just focusing on that seed.
Don't try to be too clever or witty here. Instead, focus on functional, simple language that shows you what you want and promises what's to come.
For example, the headline “A Guide to Different Types of Sunglasses” tells you exactly what the article covers. It’s easy for anyone who wants to learn about sunglasses.
Feel good, contact title
Image via FeelGood Contacts
Power words tend to be verbs. They are strong and actionable, so people get excited about the content.
In this article, for example, we used the word “skyrocket.” We could have used the word “increase,” but that’s not band database nearly as strong.
The best headlines can also evoke certain emotions with powerful words. They can turn good headlines into killer headlines. They grab attention and keep readers engaged, making your content irresistible.
For a small business owner , using strong words in headlines can significantly increase online traffic and conversion rates.
What makes this Goodreads headline stand out is that it uses the powerful word “ultimate,” promising the ultimate guide. Readers are also curious and excited to see books they shouldn’t miss.
Urgency can help improve click-through rates because people feel like time is running out. We can use our generic headlines to write better, more urgent versions:
Clogged sink? Check out these strategic fixes before the flood
Sick Dog? Don't Wait to Take Him to the Vet. Here's Why
Snakes in the yard? Learn how to identify dangerous species
Each of them hits a pain point. No one wants a flooded kitchen, a critically ill dog, or a potentially poisonous snake in the yard.
Must be U seful
You can look at the examples I’ve provided to see how I’ve integrated usefulness into each one. These headlines promise to help the reader solve a problem, make a decision, or protect their families.
If you have nothing to say, you might be writing bad content.
2. State the obvious: Write simple and easy-to-understand headlines
Write simple and understandable headlines
When people read your headline, think of it as planting a seed in their mind. Hopefully, it will grow into a full-fledged plant as your article or other content develops, but for now, you're just focusing on that seed.
Don't try to be too clever or witty here. Instead, focus on functional, simple language that shows you what you want and promises what's to come.
For example, the headline “A Guide to Different Types of Sunglasses” tells you exactly what the article covers. It’s easy for anyone who wants to learn about sunglasses.
Feel good, contact title
Image via FeelGood Contacts
Power words tend to be verbs. They are strong and actionable, so people get excited about the content.
In this article, for example, we used the word “skyrocket.” We could have used the word “increase,” but that’s not band database nearly as strong.
The best headlines can also evoke certain emotions with powerful words. They can turn good headlines into killer headlines. They grab attention and keep readers engaged, making your content irresistible.
For a small business owner , using strong words in headlines can significantly increase online traffic and conversion rates.
What makes this Goodreads headline stand out is that it uses the powerful word “ultimate,” promising the ultimate guide. Readers are also curious and excited to see books they shouldn’t miss.