Comparison is the name of the game at this stage
Posted: Tue Feb 11, 2025 10:14 am
There is no universal consensus in the marketing world on how often you should email your prospects, but once a week is generally accepted as a reasonable interval between emails .
We once gave our email address to an online store that sells men's hiking gear. It was a huge mistake. We heard from the company at least twice a day, and always with emails with a subject line like, "Get your hiking boots today! "
Needless to say, we checked out. And we never spent a cent on that company.
3. Use your lead nurturing emails to educate your prospects throughout the buyer’s journey
Education is undervalued. We live in a thriving DIY culture where most people conduct hundreds or even thousands of Google searches per week.
We thirst for information because we don't want to buy a bad product or spend money unnecessarily. We also enjoy the sense of accomplishment that comes from learning.
Being willing to share your knowledge freely with your audience will earn you a lot of respect, and it’s a great way to nurture your prospects along the buyer’s journey.
Although there are several models you can work from, we recommend focusing on the three main stages of the buying process : awareness, consideration, and decision.
Awareness phase
The awareness stage is when your buyer first learns about your company. They realize they have a problem to solve or a goal to achieve, so they go online to find a solution .
Google search can bring your potential customers to your website. They dig around, read your articles, and see your sign-up form.
Awareness phase
Boom! You have the lead.
At this stage, the customer is not ready to buy. They are looking for information .
Your emails to this segment of your email list can include links to your blog articles, special emailed tips, and ios database other educational information. At this stage, target beginners or people who don't have much knowledge about your industry.
Consideration phase
The next stage is consideration. The buyer has realized they have a problem or goal and has discovered that there are several possible solutions. Your product or service is one of them .
If you want your product or service to be better than the others, send emails that not only mention the competition, but show how you are on top.
This is also the time to send educational emails that target a more informed audience. They are familiar with the options in the market, but may not understand the finer details needed to make a decision. Help them.
We once gave our email address to an online store that sells men's hiking gear. It was a huge mistake. We heard from the company at least twice a day, and always with emails with a subject line like, "Get your hiking boots today! "
Needless to say, we checked out. And we never spent a cent on that company.
3. Use your lead nurturing emails to educate your prospects throughout the buyer’s journey
Education is undervalued. We live in a thriving DIY culture where most people conduct hundreds or even thousands of Google searches per week.
We thirst for information because we don't want to buy a bad product or spend money unnecessarily. We also enjoy the sense of accomplishment that comes from learning.
Being willing to share your knowledge freely with your audience will earn you a lot of respect, and it’s a great way to nurture your prospects along the buyer’s journey.
Although there are several models you can work from, we recommend focusing on the three main stages of the buying process : awareness, consideration, and decision.
Awareness phase
The awareness stage is when your buyer first learns about your company. They realize they have a problem to solve or a goal to achieve, so they go online to find a solution .
Google search can bring your potential customers to your website. They dig around, read your articles, and see your sign-up form.
Awareness phase
Boom! You have the lead.
At this stage, the customer is not ready to buy. They are looking for information .
Your emails to this segment of your email list can include links to your blog articles, special emailed tips, and ios database other educational information. At this stage, target beginners or people who don't have much knowledge about your industry.
Consideration phase
The next stage is consideration. The buyer has realized they have a problem or goal and has discovered that there are several possible solutions. Your product or service is one of them .
If you want your product or service to be better than the others, send emails that not only mention the competition, but show how you are on top.
This is also the time to send educational emails that target a more informed audience. They are familiar with the options in the market, but may not understand the finer details needed to make a decision. Help them.