Who will help expand/add to this and why?
Posted: Tue Feb 11, 2025 10:03 am
1. What would I create to rank 10X better than what I currently have on the front page?
First of all, what am I going to make 10 times better than what is already ranking on the first page for these terms? If I search for “best pancetta” and I can’t figure out a way that I think I can do better, have a better web page than everyone else out there has, what is my competitive advantage? How am I going to handle that? You better come up with those things. I need those answers for the key terms and phrases that I’m going after, that are going to bring me the gross margin dollars that I need to sell my products, my services, my advertising, what have you.
Second, when I create that content, who will help chile number data it or link to it and why? Who will help grow it and why? If you don’t have a great answer to that question, don’t publish the piece. Wait until you do. Find that great answer, because you need that expansion to perform, especially in the early stages. Once you have a lot of links, high domain authority, a lot of visibility in Google, you can put a lot of stuff out there on the web and basically show the strength of your brand and the fact that Google already likes your domain and is going to bias you. But in the early stages, when you have a new business, that’s not the case.
3. How do I create a moat that can protect against Google's own interference in these results?
Third, how do I build a moat around this business that can protect it from potential infiltration by Google itself? If you look at search results today compared to 2009, you'll see a dramatic difference, from Google results,
First of all, what am I going to make 10 times better than what is already ranking on the first page for these terms? If I search for “best pancetta” and I can’t figure out a way that I think I can do better, have a better web page than everyone else out there has, what is my competitive advantage? How am I going to handle that? You better come up with those things. I need those answers for the key terms and phrases that I’m going after, that are going to bring me the gross margin dollars that I need to sell my products, my services, my advertising, what have you.
Second, when I create that content, who will help chile number data it or link to it and why? Who will help grow it and why? If you don’t have a great answer to that question, don’t publish the piece. Wait until you do. Find that great answer, because you need that expansion to perform, especially in the early stages. Once you have a lot of links, high domain authority, a lot of visibility in Google, you can put a lot of stuff out there on the web and basically show the strength of your brand and the fact that Google already likes your domain and is going to bias you. But in the early stages, when you have a new business, that’s not the case.
3. How do I create a moat that can protect against Google's own interference in these results?
Third, how do I build a moat around this business that can protect it from potential infiltration by Google itself? If you look at search results today compared to 2009, you'll see a dramatic difference, from Google results,