Getting the basics right – just got easier
Posted: Mon Dec 23, 2024 4:16 am
Alice in Wonderland
As with many marketers the thought of letting an automated system loose on my campaigns was a challenge too far. But I’ve recently experienced first-hand the power of running my campaigns in an automation software suite and have decided to embrace the world of marketing intelligence and automation.
And I’m not alone, according to Gartner’s latest annual Marketing Spend Survey, 68% of marketing leaders expect their technology budgets to increase in 2021.
My campaign prep always covers croatia phone number example 5 important components, that I believe are critical to delivering a successful campaign:
Research: Research everything – the market, creative, copy, offer, competitors
Audience: Know your market and your data. Know what drives them. How they make their decisions and who makes them.
Channels: Figure out the best way to reach your market. Which social platforms they use, what day and time are they most active?
Content: Consistent, relevant messaging is key. Test your creative and imagery, refining it all the time.
Metrics: Capture and measure your results. Ultimately, your metrics will determine whether your efforts are working. Allowing you to proactively plan contingencies if you need to.
I realise, these are not new concepts. And that every marketer probably has their own version of this basic plan. But what makes it exciting, is that automation, analytics tools, and AI make it so much easier to get the basics right.
As with many marketers the thought of letting an automated system loose on my campaigns was a challenge too far. But I’ve recently experienced first-hand the power of running my campaigns in an automation software suite and have decided to embrace the world of marketing intelligence and automation.
And I’m not alone, according to Gartner’s latest annual Marketing Spend Survey, 68% of marketing leaders expect their technology budgets to increase in 2021.
My campaign prep always covers croatia phone number example 5 important components, that I believe are critical to delivering a successful campaign:
Research: Research everything – the market, creative, copy, offer, competitors
Audience: Know your market and your data. Know what drives them. How they make their decisions and who makes them.
Channels: Figure out the best way to reach your market. Which social platforms they use, what day and time are they most active?
Content: Consistent, relevant messaging is key. Test your creative and imagery, refining it all the time.
Metrics: Capture and measure your results. Ultimately, your metrics will determine whether your efforts are working. Allowing you to proactively plan contingencies if you need to.
I realise, these are not new concepts. And that every marketer probably has their own version of this basic plan. But what makes it exciting, is that automation, analytics tools, and AI make it so much easier to get the basics right.