Three health insurers highlighted
Posted: Mon Dec 23, 2024 4:15 am
These three basic emotions (autonomy, excitement and certainty) are regulated by one of the oldest structures in our brain. The amygdala is part of our limbic system that links information from our senses to emotions. In every new situation, a person determines which emotional response is most meaningful. The amygdala's response to stimuli is reflexive. So when we meet a character that is based on the Group Person, that character automatically evokes the emotions that have to do with certainty.
Neuroversum has combined this knowledge into one model based on research into the precise emotions that archetypes evoke. They then placed the end values in the same model and plotted the twelve archetypal characters. According to them, all empirically researched and substantiated. You can then plot 'brands' in this model. This way you can see what their position is and what their emotional range is.
An example. Every year you have to deal with it again: do you stick with your current health insurance or do you start looking for a new one? Research ( Healthcare Monitor 2017 , SAMR) shows that last year 29 percent of respondents made this consideration. Although price is mentioned as the most important reason to switch, factors such guatemala phone numbers as coverage, forced shopping with healthcare providers and enthusiastic stories from friends also play a role. As an example, I have plotted three health insurers in the model, which clearly shows how they are positioned in relation to each other.
Archetype Health Insurers
Zekur sets itself apart from the established order. The combination of black and yellow warns of danger. In the image you see young people, adventurous, playful and looking for simple solutions, as long as they can live well and be themselves and pay little premium. Zekur clearly seeks the balance between adventure and autonomy. This is a brand for young people for whom health insurance is a low-interest product and who want to arrange everything online. Zekur is now used to the somewhat prissy Univé, which is positioned much more on security. In technical terms, Zekur is a fighter brand aimed at a specific segment. That seems to have worked out well. By the way, I don't really understand the choice for young people. In terms of mentality, this brand can appeal to a broader target group.
Neuroversum has combined this knowledge into one model based on research into the precise emotions that archetypes evoke. They then placed the end values in the same model and plotted the twelve archetypal characters. According to them, all empirically researched and substantiated. You can then plot 'brands' in this model. This way you can see what their position is and what their emotional range is.
An example. Every year you have to deal with it again: do you stick with your current health insurance or do you start looking for a new one? Research ( Healthcare Monitor 2017 , SAMR) shows that last year 29 percent of respondents made this consideration. Although price is mentioned as the most important reason to switch, factors such guatemala phone numbers as coverage, forced shopping with healthcare providers and enthusiastic stories from friends also play a role. As an example, I have plotted three health insurers in the model, which clearly shows how they are positioned in relation to each other.
Archetype Health Insurers
Zekur sets itself apart from the established order. The combination of black and yellow warns of danger. In the image you see young people, adventurous, playful and looking for simple solutions, as long as they can live well and be themselves and pay little premium. Zekur clearly seeks the balance between adventure and autonomy. This is a brand for young people for whom health insurance is a low-interest product and who want to arrange everything online. Zekur is now used to the somewhat prissy Univé, which is positioned much more on security. In technical terms, Zekur is a fighter brand aimed at a specific segment. That seems to have worked out well. By the way, I don't really understand the choice for young people. In terms of mentality, this brand can appeal to a broader target group.