Descriptions should be unique (between 150 and 160 characters), filled with keywords and appealing to the user.
3. You are not active on social media:
Social media is one of the best and most effective ways to promote your website or new content. It is a big mistake if you are not active on at least one social media platform.
Most SEO experts agree that social signals are gaining more ground as a ranking factor and apart from the hidden SEO benefits, social media is also a good source of traffic.
You don't have to be active on every network, or spend a lot of time socializing without a purpose.
You need to find which platform best suits your audience and try to build authority and trust by following the leaders in your niche and sharing informative and useful content.
4. You don't actively promote your blog posts:
Don't expect that just because you've written what you think is a good post, people will start sharing it on Facebook or tweeting about it.
This won't happen in the beginning or until you've managed to build a decent audience (including hundreds of email subscribers, thousands of Facebook followers, and dozens of Twitter followers).
Promoting your own work early on is not a mistake at all and it's not something you should be shy about.
It will take a lot of effort, good content, and persistence to get others to share your work, but once you get to this point, everything else will be easier.
How to promote your blog posts?
There are many ways but the most effective are:
Post it on your social media pages (both personal and business).
Share it with your followers (both personal and business).
Use Facebook Ads to promote your posts to a predefined target audience (based on the profile of your average visitor).
Write a summary of the post and publish it on LinkedIn (use LinkedIn's publishing platform for long-form posts).
Send it to your email list.
Link to this from previous posts (internal link).
Write a guest post and publish it on an authoritative website and link back to your post.
And if you don't have a Blog yet, and you want to create one, you can read Aspects to consider when creating a Blog
5. You are not using Google Search Console and Bing Webmaster Tools:
Not having your website registered with Google Search Console and Bing Webmaster Tools is like driving with your eyes closed.
Both Google and Bing created Webmaster Tools as a way to help website owners discover more about their web properties.
There is absolutely no valid reason why you should not register your website.
There are many benefits to be gained and the process is simple and even a beginner can do it.
Instead of guessing what might be wrong and you are not getting as much search engine traffic as you should, open your eyes and take advantage of the feedback that search engines give you.
6. You're not following a consistent posting schedule:
It doesn't matter if you post new content daily, every other day, or once a week; what's most important is to have a consistent posting schedule.
Decide ahead of time how many times you plan to publish new content (and when) and stick to that plan, no matter what.
What I do to make sure I don't miss my plan is to prepare some blog posts in advance so I have a week to 10 days to find some time to create new content.
7. Your content is not of high quality:
The latest trends in SEO are about authority and trust.
Your goal is to build trust between your website and users and authority japan telegram data between your website and search engines. One of the ways (but not the only way) to build authority is by consistently publishing high-quality content.
It is a huge SEO mistake to focus on anything else and forget about the importance of content. Instead of trying to publish as many pages, try to build authority and trust through your content. The benefits are many and go beyond achieving high rankings.
What is authoritative content?
Content that has the following characteristics:
Informative and useful for the user.
Accurate
Perceptive
Analytical
Impartial
8. You are not following internal linking best practices:
The interconnection of your pages is necessary for 3 reasons: