Truly valuable content must therefore offer:
Posted: Mon Feb 10, 2025 11:33 am
consistent answers , without going overboard with an excessive expansion of length for its own sake
relevance to search intent
thematic coherence with the rest of the topics on your portal (generalist portals, due to the lack of relevance between the topics covered and the difficulty of going into more depth on a given answer - are recently experiencing greater difficulty in positioning themselves)
Optimization for local businesses
Another factor related to improving the user experience consists in offering content related to local searches , which allows users to focus on the needs that are present at the moment in which they formulate the search: someone who types "flat tire replacement" from a mobile , for example, is not looking for a guide on how to patch a tire but rather the location, opening hours and perhaps the costs of the tire dealer closest to them, as well as all the other information necessary to resolve the pressing need.
In the case of local businesses , ignoring local searches australia whatsapp number data is a big mistake. Smartphone searches - at least a fifth of the total -, usually performed while traveling, implicitly give a territorial meaning to queries that narrow down the range of results suitable for satisfying the search intent. The results returned are therefore an amalgam of sponsored pages and articles geolocalized in the vicinity of the person typing the search .
For this reason, contents are often enriched with locations such as “nearby”, “near me”, “in the surrounding area” since the search engine directly puts in the background those located in other geographical areas or that do not offer significant signals on the location.
The matching between location information and geolocalized queries allows restaurants, bars, hotels, medical practices, hairdressers, and shops to intercept easily convertible visits as they are already at an advanced stage of the sales funnel (for example, those who search for “restaurants near me” intend to go out for dinner that same evening).
relevance to search intent
thematic coherence with the rest of the topics on your portal (generalist portals, due to the lack of relevance between the topics covered and the difficulty of going into more depth on a given answer - are recently experiencing greater difficulty in positioning themselves)
Optimization for local businesses
Another factor related to improving the user experience consists in offering content related to local searches , which allows users to focus on the needs that are present at the moment in which they formulate the search: someone who types "flat tire replacement" from a mobile , for example, is not looking for a guide on how to patch a tire but rather the location, opening hours and perhaps the costs of the tire dealer closest to them, as well as all the other information necessary to resolve the pressing need.
In the case of local businesses , ignoring local searches australia whatsapp number data is a big mistake. Smartphone searches - at least a fifth of the total -, usually performed while traveling, implicitly give a territorial meaning to queries that narrow down the range of results suitable for satisfying the search intent. The results returned are therefore an amalgam of sponsored pages and articles geolocalized in the vicinity of the person typing the search .
For this reason, contents are often enriched with locations such as “nearby”, “near me”, “in the surrounding area” since the search engine directly puts in the background those located in other geographical areas or that do not offer significant signals on the location.
The matching between location information and geolocalized queries allows restaurants, bars, hotels, medical practices, hairdressers, and shops to intercept easily convertible visits as they are already at an advanced stage of the sales funnel (for example, those who search for “restaurants near me” intend to go out for dinner that same evening).