Customer segmentation: See how to do it in your company
Posted: Mon Dec 23, 2024 4:03 am
New technologies allow the use of new marketing tools and strategies, such as customer segmentation. This strategy can increase your sales by identifying and separating your target audience into groups. Want to learn more about this topic? Continue reading below.
What is customer segmentation?
Customer segmentation is a strategy used to separate your customers into smaller groups based on common characteristics. The aim is to create personalized strategies for each group. By knowing who your consumers are, you can improve your relationship with them, increasing your business's conversion rate .
There are tools that perform customer segmentation using your database to separate the data and turn it into relevant information.
Why use customer segmentation?
By segmenting your customers, you can improve communication with your consumers, resulting in increased sales. In addition, you can select those you want to direct your marketing and sales efforts towards. You can divide your persona into aspects such as gender, age, location, and more.
Targeting campaigns and approaches
By knowing your target audience and persona, you architects email list can talk to your customer and approach them effectively. In addition, you can also train your sales team to deal with specific segments, knowing their pain points, possible doubts and consumption profile.
Focus on one segmentation
One possibility is to combine the division with sales analysis. This way, you know which customers you can prioritize, such as those who already provide good returns for your business.
In addition, analyze whether there is any segment that has sales potential and build a good relationship with your customer in order to generate new leads.
Retain and build customer loyalty
One of the great advantages of segmenting your consumers is customer retention. Nowadays, consumers buy from and hire companies that they identify with, so if you can communicate with this customer and solve their problems, it is very likely that they will be loyal.
As we said before, training and qualifying your sales and marketing team so that they are experts in each segment optimizes your sales flow, in addition to retaining your customers.
4 main types of customer segmentation
There are different types of customer segmentation, it is important to know what they are to choose the types that make sense for your sales funnel strategy , check out the four main types:
1. Geographic Segmentation
This type of segmentation is used by companies that want to know where their target audience is located, aiming to open new businesses in strategic locations. Or, to know where their competitors are and other factors that influence the consumer's purchasing journey .
2. Demographic Segmentation
This type of segmentation is widely used by companies that want to know more about their customers. The characteristics analyzed are: gender, age, profession, salary range, and more. In addition, it can also be used to analyze company-related data, such as location, number of employees, number of branches, among others.
3. Psychographic Segmentation
One of the biggest consumer trends is the reasons for consumption. Understanding the opinions and lifestyle of your consumers allows you to create an optimized positioning for your brand. In addition to more relevant campaigns.
You may also be interested in: The importance of customer success in your sales strategy
4. Behavioral Segmentation
Behavioral targeting analyzes consumer activities to understand their behavior, such as which ads and messages will make sense to them . What they do or don't do on your website or app.
Image of a hand with a dart pointing at a target with the words how to do customer segmentation on the right
How to segment your customers in 5 steps
See how to segment customers in your company in five steps.
1. Establish the purpose
Establishing focus is the first step, after all, it is possible to use this acquired data for various purposes, from retaining your customers , acquiring new leads, launching new products on the market or even positioning your brand.
2. Be realistic with the variables
Being realistic with the data acquired is the second step. Understand what is really relevant, what data is possible to access and what your database is like. Without relevant data, it is much more difficult to develop efficient strategies.
3. Filter your database
With the data available, filter your database with the aspects you want. Alternatively, if you prefer, hire companies specialized in customer segmentation to help you.
4. Search for similar profiles
If you want to gain new leads, you can use this strategy to search for potential customers with profiles similar to your brand persona. This way, you don’t need to run new campaigns to reach them. What’s more, you can reach new customers even without the necessary data for this new audience.
What is customer segmentation?
Customer segmentation is a strategy used to separate your customers into smaller groups based on common characteristics. The aim is to create personalized strategies for each group. By knowing who your consumers are, you can improve your relationship with them, increasing your business's conversion rate .
There are tools that perform customer segmentation using your database to separate the data and turn it into relevant information.
Why use customer segmentation?
By segmenting your customers, you can improve communication with your consumers, resulting in increased sales. In addition, you can select those you want to direct your marketing and sales efforts towards. You can divide your persona into aspects such as gender, age, location, and more.
Targeting campaigns and approaches
By knowing your target audience and persona, you architects email list can talk to your customer and approach them effectively. In addition, you can also train your sales team to deal with specific segments, knowing their pain points, possible doubts and consumption profile.
Focus on one segmentation
One possibility is to combine the division with sales analysis. This way, you know which customers you can prioritize, such as those who already provide good returns for your business.
In addition, analyze whether there is any segment that has sales potential and build a good relationship with your customer in order to generate new leads.
Retain and build customer loyalty
One of the great advantages of segmenting your consumers is customer retention. Nowadays, consumers buy from and hire companies that they identify with, so if you can communicate with this customer and solve their problems, it is very likely that they will be loyal.
As we said before, training and qualifying your sales and marketing team so that they are experts in each segment optimizes your sales flow, in addition to retaining your customers.
4 main types of customer segmentation
There are different types of customer segmentation, it is important to know what they are to choose the types that make sense for your sales funnel strategy , check out the four main types:
1. Geographic Segmentation
This type of segmentation is used by companies that want to know where their target audience is located, aiming to open new businesses in strategic locations. Or, to know where their competitors are and other factors that influence the consumer's purchasing journey .
2. Demographic Segmentation
This type of segmentation is widely used by companies that want to know more about their customers. The characteristics analyzed are: gender, age, profession, salary range, and more. In addition, it can also be used to analyze company-related data, such as location, number of employees, number of branches, among others.
3. Psychographic Segmentation
One of the biggest consumer trends is the reasons for consumption. Understanding the opinions and lifestyle of your consumers allows you to create an optimized positioning for your brand. In addition to more relevant campaigns.
You may also be interested in: The importance of customer success in your sales strategy
4. Behavioral Segmentation
Behavioral targeting analyzes consumer activities to understand their behavior, such as which ads and messages will make sense to them . What they do or don't do on your website or app.
Image of a hand with a dart pointing at a target with the words how to do customer segmentation on the right
How to segment your customers in 5 steps
See how to segment customers in your company in five steps.
1. Establish the purpose
Establishing focus is the first step, after all, it is possible to use this acquired data for various purposes, from retaining your customers , acquiring new leads, launching new products on the market or even positioning your brand.
2. Be realistic with the variables
Being realistic with the data acquired is the second step. Understand what is really relevant, what data is possible to access and what your database is like. Without relevant data, it is much more difficult to develop efficient strategies.
3. Filter your database
With the data available, filter your database with the aspects you want. Alternatively, if you prefer, hire companies specialized in customer segmentation to help you.
4. Search for similar profiles
If you want to gain new leads, you can use this strategy to search for potential customers with profiles similar to your brand persona. This way, you don’t need to run new campaigns to reach them. What’s more, you can reach new customers even without the necessary data for this new audience.