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Posted: Mon Dec 23, 2024 3:58 am
On the contrary, if there is no continuous benefit to customers and it is impossible to prove the rationality of their continued payment of membership fees, the so-called membership model is likely to fail. However, developing a sustainable pricing system for members is a rather tricky task. Because companies need to determine "continuous experience" and "perceived value" through two-way evaluation rather than just a simple pricing model for products and services. Today, let's explore how to develop a reasonable membership "price system" from four dimensions. The biggest potential revenue source of the membership model. The best time to raise or lower prices. The difference between free value-added and free gifts. A common wrong pricing method. A potential source of revenue for the membership model Most brands tend to focus on the membership model when trying to increase lasting revenue sources. However, building a membership brand with multiple pricing tiers requires creativity, self-discipline and rigorous analysis.
Doing these three challenges will only increase israel cell phone number the value of product managers. Good product managers are very scarce. Product managers who understand users, business and data are still in high demand after leaving the Internet.On the contrary, if a product manager who only does simple messaging, inefficient execution and shallow thinking may not be able to survive the torrent of the next 10 years. View details > Therefore, the first thing is to understand what are the possible sources of income for the membership model? . Subscription model Since membership can almost be defined as "continuously providing value to members during the membership period", most membership companies choose the "subscription payment model". Especially after the success of Amazon membership and paid membership, the subscription model has almost become the standard for various emerging businesses. To build a healthy and sustainable subscription model, you need to pay attention to the following points: Grading - at least provide a choice.
This is metaphysics. Many brands only provide members with a single-price subscription product, which lacks differentiation; and tiered pricing can not only provide companies with greater flexibility and choice space, but also cater to the diverse needs of consumers. Research shows that most people like to choose between multiple options. Three options are ideal because most people tend to choose the middle one. Fighting for membership upgrades If the membership tiers are divided based on user types such as students, individuals, and companies, there will not be many opportunities to encourage members to upgrade their consumption. But in most cases, especially based on usage patterns and usage preferences, the factors that drive members to upgrade their consumption can be more clearly identified. It is very important to continue to promote the benefits of upgrading to members at the lower consumption levels so that they have enough reasons to change their consumption concepts and move to higher membership tiers.
Doing these three challenges will only increase israel cell phone number the value of product managers. Good product managers are very scarce. Product managers who understand users, business and data are still in high demand after leaving the Internet.On the contrary, if a product manager who only does simple messaging, inefficient execution and shallow thinking may not be able to survive the torrent of the next 10 years. View details > Therefore, the first thing is to understand what are the possible sources of income for the membership model? . Subscription model Since membership can almost be defined as "continuously providing value to members during the membership period", most membership companies choose the "subscription payment model". Especially after the success of Amazon membership and paid membership, the subscription model has almost become the standard for various emerging businesses. To build a healthy and sustainable subscription model, you need to pay attention to the following points: Grading - at least provide a choice.
This is metaphysics. Many brands only provide members with a single-price subscription product, which lacks differentiation; and tiered pricing can not only provide companies with greater flexibility and choice space, but also cater to the diverse needs of consumers. Research shows that most people like to choose between multiple options. Three options are ideal because most people tend to choose the middle one. Fighting for membership upgrades If the membership tiers are divided based on user types such as students, individuals, and companies, there will not be many opportunities to encourage members to upgrade their consumption. But in most cases, especially based on usage patterns and usage preferences, the factors that drive members to upgrade their consumption can be more clearly identified. It is very important to continue to promote the benefits of upgrading to members at the lower consumption levels so that they have enough reasons to change their consumption concepts and move to higher membership tiers.