Clothing should fit our agenda
Posted: Sat Dec 21, 2024 4:25 am
On self-service platforms such as LinkPizza and Hulc, advertisers and influencers can negotiate the terms and price of influencer marketing themselves, without the intervention of agencies. These marketplaces have been active for about a year now. How does it work? And what are the experiences of advertisers? And bloggers?
Influencer marketing is seen as the new advertising. We no longer trust advertising, but we do trust bloggers. And so advertisers went looking for bloggers, Instagrammers, YouTubers and Facebookers who understand how to bring sponsored content . The problem for advertisers was: how do you find the right bloggers? Agencies with open and exclusive networks of bloggers promise to connect your brand to the right social influencers based on the right brand fit. But that does not always fit into the annual budget. That explains the rise of self-service platforms .
The difference between affiliate and influencer marketing
First of all: what is the difference with affiliate marketing ? Affiliate marketing was there before and proves its worth for comparison sites. Think of the cashback sites, the discount code sites and the deal sites. Content creators also use affiliate marketing via the well-known sites such as Awin, Daisycon, PayPro, Tradetracker and Tradedoubler.
In that respect, influencer marketing is a branch of affiliate marketing. But suppose you take sharing experiences as a starting point - that is what influencer marketing does. Then affiliate marketing is precisely a part of influencer marketing.
How do you shake an entire sector to its foundations? That requires creative thinking and empathy. But above all, a different mindset, one that is completely focused on service provision. I will attempt to explain such a revolution using an example sector: fashion retail.
As-a-service is on the rise. The reason is simple: convenience. Take the car industry: we buy fewer cars, but are more than happy to be transported from A to B via Uber, for example. Or we rent a car via SnappCar. It is no longer about the product itself, but about fulfilling the underlying need.
You can copy that mindset to traditionally traditional industries. Take the clothing industry. It has been working the same way for decades. Manufacturers make garments that they sell to their customers via the retail channel. The customer buys a garment of their choice, wears it once or several times and regularly throws it in the wash during its lifespan. Until the customer gets tired of it, or the garment is worn out. In the best case, it gets a second life, via a charity project or, for example, a vintage or thrift store. But most of the time it ends up on the waste mountain.
We have become so accustomed to this model that we india telegram data hardly question it. But is that right? I don't think so. It can be much smarter and more sustainable. And above all: more focused on service provision.
Needs assessment
But how do you do that: 'clothing-as-a-service'? A good first step is to inventory the need. In other words: why do we actually buy, wear, wash and replace clothing? Because if we know the needs, we can meet them with a free mind in a different way than is currently the case. This yields the following points:
1. Clothing must be functional and provide protection
In winter we need different clothes than in summer. Moreover, walking naked in the street is still punishable.
A funeral, job interview or night out all require different clothing. Our wardrobe must meet this varied agenda.
3. Need for individuality and personal branding
We want our clothes to match our preferences, taste, fashion, but most of all: identity. Our clothes say: hello outside world, this is me.
Influencer marketing is seen as the new advertising. We no longer trust advertising, but we do trust bloggers. And so advertisers went looking for bloggers, Instagrammers, YouTubers and Facebookers who understand how to bring sponsored content . The problem for advertisers was: how do you find the right bloggers? Agencies with open and exclusive networks of bloggers promise to connect your brand to the right social influencers based on the right brand fit. But that does not always fit into the annual budget. That explains the rise of self-service platforms .
The difference between affiliate and influencer marketing
First of all: what is the difference with affiliate marketing ? Affiliate marketing was there before and proves its worth for comparison sites. Think of the cashback sites, the discount code sites and the deal sites. Content creators also use affiliate marketing via the well-known sites such as Awin, Daisycon, PayPro, Tradetracker and Tradedoubler.
In that respect, influencer marketing is a branch of affiliate marketing. But suppose you take sharing experiences as a starting point - that is what influencer marketing does. Then affiliate marketing is precisely a part of influencer marketing.
How do you shake an entire sector to its foundations? That requires creative thinking and empathy. But above all, a different mindset, one that is completely focused on service provision. I will attempt to explain such a revolution using an example sector: fashion retail.
As-a-service is on the rise. The reason is simple: convenience. Take the car industry: we buy fewer cars, but are more than happy to be transported from A to B via Uber, for example. Or we rent a car via SnappCar. It is no longer about the product itself, but about fulfilling the underlying need.
You can copy that mindset to traditionally traditional industries. Take the clothing industry. It has been working the same way for decades. Manufacturers make garments that they sell to their customers via the retail channel. The customer buys a garment of their choice, wears it once or several times and regularly throws it in the wash during its lifespan. Until the customer gets tired of it, or the garment is worn out. In the best case, it gets a second life, via a charity project or, for example, a vintage or thrift store. But most of the time it ends up on the waste mountain.
We have become so accustomed to this model that we india telegram data hardly question it. But is that right? I don't think so. It can be much smarter and more sustainable. And above all: more focused on service provision.
Needs assessment
But how do you do that: 'clothing-as-a-service'? A good first step is to inventory the need. In other words: why do we actually buy, wear, wash and replace clothing? Because if we know the needs, we can meet them with a free mind in a different way than is currently the case. This yields the following points:
1. Clothing must be functional and provide protection
In winter we need different clothes than in summer. Moreover, walking naked in the street is still punishable.
A funeral, job interview or night out all require different clothing. Our wardrobe must meet this varied agenda.
3. Need for individuality and personal branding
We want our clothes to match our preferences, taste, fashion, but most of all: identity. Our clothes say: hello outside world, this is me.